SearchBlog
by Laurie Sullivan, Staff Writer
The 2014 FIFA World Cup has had a huge impact on consumer behavior in social and search. Google, Marin Software, and Prime Visibility, among others, released numbers showing that chatter … Read the whole story
by Laurie Sullivan
"One of the best approaches to finding an acquisition partnership is to not look for one," said George Michie, Rimm-Kaufman Group co-founder and chef … Read the whole story
COMMENTARY
by Aaron Goldman, Op-Ed Contributor
In 2010, I wrote a book called "Everything I Know about Marketing I Learned from Google." The last chapter focused on "Future-Proofing," where I … Read the whole story
by Karl Greenberg
Jessica Stafford, senior director of consumer marketing at the Atlanta-based AutoTrader.com, tells "Marketing Daily" that "Your Car Your Way" is all about personalization in … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
It's no secret that many marketers and content creators rely on YouTube for their online video strategies, and superficially it makes sense: it's free, … Read the whole story
by Joe Mandese
At a time when much of the ad industry seems preoccupied with so-called "Big Data," WPP data unit Kantar is investing in visualizing data … Read the whole story
COMMENTARY
by Maryanne Conlin
Let's face it, we all lie. Various studies have concluded that the average person lies 1.58 times per day, but frankly, there is some … Read the whole story
by Wendy Davis
The battle over Colorado's "Amazon tax" is moving to the U.S. Supreme Court, which said on Tuesday that it will hear the Direct Marketing … Read the whole story
COMMENTARY
by Timur Yarnall, Op-Ed Contributor
GroupM's recent announcement that they plan to pull out of all open exchanges by the end of the year is surprising in some ways … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
"Meet Albert," the PR pitch read, "the best artificial intelligence friend an advertiser can have." Whoa -- talk about anthropomorphism. Despite the pitch that … Read the whole story
COMMENTARY
by Thom Kennon
Our industry has already entered a post-advertising era of brand and product marketing. We are in its infancy and barely edging out across its … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Anyone who regularly travels outside the U.S. is likely aware of the growing significance of mobile on shopping activities everywhere. While PC online shoppers … Read the whole story