SearchBlog
by Laurie Sullivan, Staff Writer
Timing is everything. Build a loyalty program now, and by the time the holidays roll around opt-ins should provide a solid based for location-based services. Some 58% of retailers participating … Read the whole story
-
by Gavin O'Malley
As one of the developer community's biggest ad partners, Facebook has decided to allow it to sell virtual goods directly from ads in user … Read the whole story
by Laurie Sullivan
CallFire will soon roll out the Spark My Mission campaign to support entrepreneurs looking for help to fund initiatives. The winner receives $5,000 seed … Read the whole story
by Gavin O'Malley
Vidyo is taking another $20 million in financing. It seeks to bridge the gap between million-dollar teleconferencing services offered by Cisco and Hewlett-Packard and … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Retail experts are rightfully very excited by iBeacon technology that allows shops and retail districts to interact with shoppers at an individual level. But … Read the whole story
by Mark Walsh
When it comes to the mobile shift, health-focused Web sites are hardly immune to the trend of more traffic coming from devices. Visits to … Read the whole story
COMMENTARY
by John Miller
Every day, at least 1.5 million blog posts are published. So what makes you think anyone is going to read yours? The consumers of … Read the whole story
-
by Tyler Loechner
With summer upon us, travel advertisers are out in full force. According to ChoiceStream's July audience cost calendar, which ranks ad segments based on … Read the whole story
COMMENTARY
by
A film noir for the digital age: a prostitute (a.k.a. "sex worker") was arrested in connection with the death of a Google executive from … Read the whole story
by Joe Mandese
Don Epperson, a pioneering digital ad executive who helped pave Madison Avenue's way into programmatic media-buying, is reuniting with Spain's powerful Rodes family to … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Nearly one year ago, "Real-Time Daily" made note of WebSpectator, a real-time ad exchange that uses its own "guaranteed time slot" (GTS) advertising metric … Read the whole story
COMMENTARY
by Pete Spande
Transforming a $50 billion ad marketplace is no easy feat - especially when it comes to shifting our currency from served impressions to viewable … Read the whole story
COMMENTARY
by Brian Wieser
The rise of programmatic media trading has made auditing media rebates a much more complicated affair, making it easier for agencies and trading desks … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
More retail activity is starting with mobile devices, which is growing dramatically across the board. While most actual purchasing still happens in stores and … Read the whole story