Timing is everything. Build a loyalty program now, and by the time the holidays roll around opt-ins should provide a solid based for location-based services. Some 58% of retailers participating … Read the whole story
As one of the developer community's biggest ad partners, Facebook has decided to allow it to sell virtual goods directly from ads in user … Read the whole story
CallFire will soon roll out the Spark My Mission campaign to support entrepreneurs looking for help to fund initiatives. The winner receives $5,000 seed … Read the whole story
Vidyo is taking another $20 million in financing. It seeks to bridge the gap between million-dollar teleconferencing services offered by Cisco and Hewlett-Packard and … Read the whole story
Retail experts are rightfully very excited by iBeacon technology that allows shops and retail districts to interact with shoppers at an individual level. But … Read the whole story
When it comes to the mobile shift, health-focused Web sites are hardly immune to the trend of more traffic coming from devices. Visits to … Read the whole story
Every day, at least 1.5 million blog posts are published. So what makes you think anyone is going to read yours? The consumers of … Read the whole story
With summer upon us, travel advertisers are out in full force. According to ChoiceStream's July audience cost calendar, which ranks ad segments based on … Read the whole story
A film noir for the digital age: a prostitute (a.k.a. "sex worker") was arrested in connection with the death of a Google executive from … Read the whole story
Don Epperson, a pioneering digital ad executive who helped pave Madison Avenue's way into programmatic media-buying, is reuniting with Spain's powerful Rodes family to … Read the whole story
Nearly one year ago, "Real-Time Daily" made note of WebSpectator, a real-time ad exchange that uses its own "guaranteed time slot" (GTS) advertising metric … Read the whole story
Transforming a $50 billion ad marketplace is no easy feat - especially when it comes to shifting our currency from served impressions to viewable … Read the whole story
The rise of programmatic media trading has made auditing media rebates a much more complicated affair, making it easier for agencies and trading desks … Read the whole story
More retail activity is starting with mobile devices, which is growing dramatically across the board. While most actual purchasing still happens in stores and … Read the whole story