adMarketplace has built an algorithmic bidding tool into its search engine marketing platform that pulls in business rules, such as a CPA goals or … Read the whole story

A wave of devices with smart search features and voice assisted services continue to move more dollars into mobile search engines, apps and Web … Read the whole story

Google has agreed to resolve a privacy dispute centered on Gmail ads with the last remaining plaintiff. The move comes around two months after … Read the whole story

With Yahoo reporting second-quarter earnings Tuesday, one question is whether the company can build on the small signs of improvement in the first quarter, … Read the whole story

In a move to give advertisers more control over their digital campaigns, AdRoll on Tuesday announced it now allows marketers to retarget on Twitter … Read the whole story

A new study from Rosetta Consulting concludes that it is more critical than ever for brands to deliver seamless experiences across channels using intelligence, … Read the whole story

Younger viewers feel targeted online TV and video commercials are more intrusive than their older viewers -- also that online video messages are more … Read the whole story

"The overarching trend is [the growth] of connectivity and the Internet of Things. More and more devices are becoming connected, and that's helping the … Read the whole story

Mobile location has long been viewed as a key capability for reaching shopping consumers at more relevant places and times. Much of that activity … Read the whole story