SearchBlog
Five of the top luxury brands that typically keep a tight rein on their image spent nearly $22 million on paid-search Google AdWords campaigns in the U.S. last year, excluding … Read the whole story
Sprint plans to offer Google Apps for Business services in a move that puts the telecom company in partnership to support cloud-based apps and … Read the whole story
Facebook found its mobile mojo this past quarter, reporting earnings Wednesday of $0.42 per share, excluding one-time items, on revenue of $2.91 billion -- … Read the whole story
IgnitionOne on Thursday released an update to its Digital Marketing Suite, DMS Analytics, that uses an algorithmic, color-coded schematic to show brands on a … Read the whole story
As part of a major reinvention, Foursquare has unveiled its new local recommendation service. The preview follows Foursquare's recent decision to divide itself into … Read the whole story
A federal judge has refused to dismiss a lawsuit accusing Google of allowing young children to rack up credit card charges by making in-app … Read the whole story
Crosswise dug into the data to build and release Thursday a cross-device identification platform relying on statistical models and first-party data to improve ad … Read the whole story
Expanding its native ad strategy, LinkedIn is now giving brands the ability to personalize and test content in the newsfeed without having to originate … Read the whole story
Following up on what was a successful TV upfront ad sales period, NBCUniversal is creating a new advertising sales research unit. It will focus … Read the whole story
- COMMENTARY
The devastating uncomfortable truth of advertising is that we have no idea what real-life metrics are shifted by what we do. There are simply … Read the whole story
- COMMENTARY
The 2014 FIFA World Cup has come to a close, much to the disappointment of global soccer fans, but not for Germany, who walked … Read the whole story
COMMENTARYThat mobile tap on the shoulder to check something out is quite accepted by consumers, for now. At the moment, most smartphone owners are … Read the whole story
- COMMENTARY
The benefits that come with leveraging cross-device identity for advertising are well known. Cross-device campaigns lead to better targeting, stronger campaign metrics, and higher … Read the whole story
