SearchBlog
by Laurie Sullivan, Staff Writer
Five of the top luxury brands that typically keep a tight rein on their image spent nearly $22 million on paid-search Google AdWords campaigns in the U.S. last year, excluding … Read the whole story
by Laurie Sullivan
Sprint plans to offer Google Apps for Business services in a move that puts the telecom company in partnership to support cloud-based apps and … Read the whole story
by Laurie Sullivan
Facebook found its mobile mojo this past quarter, reporting earnings Wednesday of $0.42 per share, excluding one-time items, on revenue of $2.91 billion -- … Read the whole story
by Laurie Sullivan
IgnitionOne on Thursday released an update to its Digital Marketing Suite, DMS Analytics, that uses an algorithmic, color-coded schematic to show brands on a … Read the whole story
by Gavin O'Malley
As part of a major reinvention, Foursquare has unveiled its new local recommendation service. The preview follows Foursquare's recent decision to divide itself into … Read the whole story
by Wendy Davis
A federal judge has refused to dismiss a lawsuit accusing Google of allowing young children to rack up credit card charges by making in-app … Read the whole story
by Laurie Sullivan
Crosswise dug into the data to build and release Thursday a cross-device identification platform relying on statistical models and first-party data to improve ad … Read the whole story
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by Gavin O'Malley
Expanding its native ad strategy, LinkedIn is now giving brands the ability to personalize and test content in the newsfeed without having to originate … Read the whole story
by Wayne Friedman
Following up on what was a successful TV upfront ad sales period, NBCUniversal is creating a new advertising sales research unit. It will focus … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
The devastating uncomfortable truth of advertising is that we have no idea what real-life metrics are shifted by what we do. There are simply … Read the whole story
COMMENTARY
by Dee Anna McPherson
The 2014 FIFA World Cup has come to a close, much to the disappointment of global soccer fans, but not for Germany, who walked … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
That mobile tap on the shoulder to check something out is quite accepted by consumers, for now. At the moment, most smartphone owners are … Read the whole story
COMMENTARY
by Bhumika Dadbhawala
The benefits that come with leveraging cross-device identity for advertising are well known. Cross-device campaigns lead to better targeting, stronger campaign metrics, and higher … Read the whole story