by Tyler Loechner
A new report from content marketing platform OneSpot and digital media consultancy firm 614 Group says that 22% of marketers believe native is where … Read the whole story
COMMENTARY
by Aaron Goldman, Op-Ed Contributor
Where were you on July 22, 2013? Hopefully not among the 2% of marketers who waited for Google to automatically migrate your accounts to … Read the whole story
by Joe Mandese
In what may be the most ironic development since Madison Avenue began trading audiences the way Wall Street pros trade commodities and equities, agencies … Read the whole story
COMMENTARY
by Mark Walsh
Foursquare took steps last week to further distance itself from the check-in, with a new logo that replaces the check-in symbol with a red-bordered … Read the whole story
by Wayne Friedman
Worldwide advertising growth will continue to move modestly higher this year, up nearly 6% -- with an emphasis on big gains from BRIC territories. … Read the whole story
COMMENTARY
by Joe Mandese
I've used some version of the "It's The Data, Stupid" line at least a half dozen times in the past year to make the … Read the whole story
by Wendy Davis
The TransAtlantic Consumer Dialogue argues that Facebook's new initiative marks a departure from its prior statements eschewing broad online behavioral advertising. They want regulators … Read the whole story
COMMENTARY
by Joel Weinberger
The problem is that no matter how thoroughly the research is conducted, it often does not successfully predict consumer behavior. For example, political surveys … Read the whole story
by Gavin O'Malley
Moving ahead with its siloed app strategy, Facebook is reminding users that they will soon need a separate app to message friends from their … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Beacons are coming to a store near you, in a big way. Following the launch of in-store beacons in North American stores of Lord … Read the whole story
by Tyler Loechner
Audience targeting firm Dstillery on Wednesday announced it has closed a $24 million Series C round of financing. The round was led by NewSpring … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Point Roll conducted tests to discover if high-resolution online ads registered more favorably with viewers than low-resolution ads.Spoiler alert! They did! Read the whole story
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by Tyler Loechner
Nearly all (98.3%) online publishers are using a "data-driven, programmatic" approach to audience engagement in the U.S. In other words, nearly all publishers are … Read the whole story
COMMENTARY
by Frank Riolo
Recently, Advertising Age highlighted Cadillac's recent commercial featuring French model Magali Amadei. In the spot, eager fathers look on as Amadei's character picks up … Read the whole story
by Tyler Loechner
Feeding the attribution frenzy, mobile ad firm Medialets on Wednesday launched Servo Total Attribution, a new tech that the company says measures all mobile … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Augmented Reality is still more of a fun gimmick than a routinized part of the consumer and marketer repertoire. Still, it has the capacity … Read the whole story
by Gavin O'Malley
In an effort to improve its social bona fides, data search firm Palantir has agreed to buy social listening shop Poptip. Within Palantir, the … Read the whole story
COMMENTARY
by Ted Gilvar
In a world that's seemingly entirely online, it has to hurt to hear, again and again, you're just no longer "with it." And when … Read the whole story
COMMENTARY
by Greg Smith, Op-Ed Contributor
The voice of Mom is powerful. It’s something that brands are desperate to attract and at the same time, it’s one thing that brands … Read the whole story