Purple Cloud, a mobile communications platform, uses several types of technology to connect consumers to employees at businesses through digital location, messages, voice chat and images. It's similar to Google … Read the whole story
A new report from content marketing platform OneSpot and digital media consultancy firm 614 Group says that 22% of marketers believe native is where … Read the whole story
Where were you on July 22, 2013? Hopefully not among the 2% of marketers who waited for Google to automatically migrate your accounts to … Read the whole story
In what may be the most ironic development since Madison Avenue began trading audiences the way Wall Street pros trade commodities and equities, agencies … Read the whole story
Foursquare took steps last week to further distance itself from the check-in, with a new logo that replaces the check-in symbol with a red-bordered … Read the whole story
Worldwide advertising growth will continue to move modestly higher this year, up nearly 6% -- with an emphasis on big gains from BRIC territories. … Read the whole story
I've used some version of the "It's The Data, Stupid" line at least a half dozen times in the past year to make the … Read the whole story
The TransAtlantic Consumer Dialogue argues that Facebook's new initiative marks a departure from its prior statements eschewing broad online behavioral advertising. They want regulators … Read the whole story
The problem is that no matter how thoroughly the research is conducted, it often does not successfully predict consumer behavior. For example, political surveys … Read the whole story
Moving ahead with its siloed app strategy, Facebook is reminding users that they will soon need a separate app to message friends from their … Read the whole story
Beacons are coming to a store near you, in a big way. Following the launch of in-store beacons in North American stores of Lord … Read the whole story
Audience targeting firm Dstillery on Wednesday announced it has closed a $24 million Series C round of financing. The round was led by NewSpring … Read the whole story
Point Roll conducted tests to discover if high-resolution online ads registered more favorably with viewers than low-resolution ads.Spoiler alert! They did! Read the whole story
Nearly all (98.3%) online publishers are using a "data-driven, programmatic" approach to audience engagement in the U.S. In other words, nearly all publishers are … Read the whole story
Recently, Advertising Age highlighted Cadillac's recent commercial featuring French model Magali Amadei. In the spot, eager fathers look on as Amadei's character picks up … Read the whole story
Feeding the attribution frenzy, mobile ad firm Medialets on Wednesday launched Servo Total Attribution, a new tech that the company says measures all mobile … Read the whole story
Augmented Reality is still more of a fun gimmick than a routinized part of the consumer and marketer repertoire. Still, it has the capacity … Read the whole story
In an effort to improve its social bona fides, data search firm Palantir has agreed to buy social listening shop Poptip. Within Palantir, the … Read the whole story
In a world that's seemingly entirely online, it has to hurt to hear, again and again, you're just no longer "with it." And when … Read the whole story
The voice of Mom is powerful. It’s something that brands are desperate to attract and at the same time, it’s one thing that brands … Read the whole story