SearchBlog
by Laurie Sullivan, Staff Writer
Marketers have work to do when it comes to convincing consumers to use their GPS on their mobile phones to track their location to deliver relevant information and offers in … Read the whole story
by Mark Walsh
Yahoo has unveiled an updated version of one of its core properties -- Yahoo Finance -- for iOS and Android devices. The move is … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
If I wanted to impress upon you the fact that texting and driving are dangerous, I could tell you this: In 2011, at least … Read the whole story
by Mark Walsh
Yelp reported a 61% gain in revenue in the second quarter, while also posting a profit for the first time. Revenue for the local … Read the whole story
COMMENTARY
by Tobias Dengel
Beacons are easy and cheap to deploy. Yet in order for beacons to deliver on their promise, brands need to consider carefully how they … Read the whole story
by Mark Walsh
In its quest to make Internet access available to everyone, Facebook has launched a new app that provides free basic Internet services to people … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Move over, CPM -- you were convenient for a while, but there's a whiff of mistrust about you and your stablemate, CPC. Time, then, … Read the whole story
by Tyler Loechner, Joe Mandese
A year after creating the first Chief Data Officer role inside a major Madison Avenue media shop, GroupM is upping the data ante, elevating … Read the whole story
COMMENTARY
by Jon Elvekrog
When we place media under the assumption that a person's defining characteristics are their demographics, our ads can never speak to them in terms … Read the whole story
by Tyler Loechner
RTL Group, a large European media company, on Thursday announced it will buy a majority stake in SpotXchange, a supply-side platform (SSP) for programmatic … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
A week after Facebook announced that it rode mobile to a successful Q2, fellow social media giant Twitter had similar news. Of its $277 … Read the whole story
by Karl Greenberg
American new-car owners are still with traditional media, but what they are doing is getting to TV, radio, magazines, and newspapers through alternative digital … Read the whole story
COMMENTARY
by Amanda Hinkle
Sophisticated systems have been developed to collect and process big data to make it digestible for analysts and marketers. The greater depth and speed … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
German broadcast giant RTL Group announced it's buying 65% of programmatic ad firm SpotXchange for $144 million. It also holds the option to buy … Read the whole story