Marketers have work to do when it comes to convincing consumers to use their GPS on their mobile phones to track their location to deliver relevant information and offers in … Read the whole story
Yahoo has unveiled an updated version of one of its core properties -- Yahoo Finance -- for iOS and Android devices. The move is … Read the whole story
If I wanted to impress upon you the fact that texting and driving are dangerous, I could tell you this: In 2011, at least … Read the whole story
Yelp reported a 61% gain in revenue in the second quarter, while also posting a profit for the first time. Revenue for the local … Read the whole story
Beacons are easy and cheap to deploy. Yet in order for beacons to deliver on their promise, brands need to consider carefully how they … Read the whole story
In its quest to make Internet access available to everyone, Facebook has launched a new app that provides free basic Internet services to people … Read the whole story
Move over, CPM -- you were convenient for a while, but there's a whiff of mistrust about you and your stablemate, CPC. Time, then, … Read the whole story
A year after creating the first Chief Data Officer role inside a major Madison Avenue media shop, GroupM is upping the data ante, elevating … Read the whole story
When we place media under the assumption that a person's defining characteristics are their demographics, our ads can never speak to them in terms … Read the whole story
RTL Group, a large European media company, on Thursday announced it will buy a majority stake in SpotXchange, a supply-side platform (SSP) for programmatic … Read the whole story
A week after Facebook announced that it rode mobile to a successful Q2, fellow social media giant Twitter had similar news. Of its $277 … Read the whole story
American new-car owners are still with traditional media, but what they are doing is getting to TV, radio, magazines, and newspapers through alternative digital … Read the whole story
Sophisticated systems have been developed to collect and process big data to make it digestible for analysts and marketers. The greater depth and speed … Read the whole story
German broadcast giant RTL Group announced it's buying 65% of programmatic ad firm SpotXchange for $144 million. It also holds the option to buy … Read the whole story