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by Gavin O'Malley
Capping off another busy week for Twitter, the micro-broadcasting giant just acquired security software startup Mitro. Best known for a Web browser extension that … Read the whole story
COMMENTARY
by John Piccone
The gossip is true. The mother of all media measurement, the Gross Rating Point, got her groove on with the man, Digital Measurement, and … Read the whole story
by Gavin O'Malley
Putting its recent $200 million capital raise to use, Pinterest just bought Icebergs -- a Barcelona-based start-up that specializes in content-organizing and sharing tools. … Read the whole story
COMMENTARY
by Michael Caccavale
Marketers focused on mobile as "a channel" are quickly finding out something their brand heads may not fully understand. It isn't just a channel. … Read the whole story
by Larissa Faw
The World Cup Final had 32.1 million tweets sent during the match between Germany and Argentina. This massive online chatter illustrates a new level … Read the whole story
COMMENTARY
by Andy Oakes
With more than 30 acquisitions in mobile in the last few months, it almost seems possible that Yahoo might yet be in a position … Read the whole story
by Sarah Mahoney
Amid the flurry of forecasts about how much (or maybe how little) parents plan to spend outfitting their kids, one clear trend is that … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
With all the research studies swirling about mobile commerce these days, there's no shortage of numbers. Taken together, some of these numbers can point … Read the whole story
by Mark Walsh
LinkedIn on Thursday reported that revenue rose 47% in the second quarter, with growth in its ad businesses picking up from the prior quarter. … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
Don't learn things. Trust me on this one. Learning things is no fun. Once you learn, for example, that Chilean sea bass is not … Read the whole story
by Sarah Mahoney
Grocery giant Albertsons registered a 432.7% gain, primarily from acquisitions. Boston-based Wayfair had a gain of 52.5%, while Ascena Retail Group, parent of clothing … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
I went back and took a second look at the recent Winterberry Group/IAB report, which said that over 98% of online publishers are taking … Read the whole story
COMMENTARY
by Arturo Nava, Columnist
Since I emigrated from Mexico City in 1997, I have lived in the United States. I made the United States my home; I became … Read the whole story
COMMENTARY
by JR Little, Op-Ed Contributor
"Always on" means creating and sustaining deeply engaging masterbrand and car cluster communications platforms content all the time and developing ongoing stories across advertising, … Read the whole story
COMMENTARY
by Joshua Koran
Marketers want to engage audiences. Yet most media spend still targets content, using this as a surrogate for the audiences that frequently consume this … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
VentureBeat has posted an article written by Matt Westover, general manager of audience suite at Turn, urging markets to "demand more from [their] data." Read the whole story