For the first time, I opted-in to mobile location tracking last week on my iPhone to get directions for my road trip from Huntington Beach, Calif. to Wyoming. Allow me … Read the whole story
Demonstrating the power of organic listings in search engines on a company's financial profits, online deals supplier RetailMeNot reported a sharp decline in Q2 … Read the whole story
I tried to put on both my agency and my client hat and come up with some guidelines to make the agency-potential-client dance as … Read the whole story
Yahoo on Tuesday said it has fully integrated comScore's audience verification service into its ad buying and reporting platforms. The two companies first announced … Read the whole story
As data continues to demonstrate that the path to purchase increasingly runs through smartphones and tablets, how do we optimize visuals, message and conversion … Read the whole story
Microsoft has overhauled the user interface for the Bing Ads paid-search platform and will begin rolling out the new version this week to a … Read the whole story
There is no one consumer journey. Not only is each shopper's path unique, but every product category. As a new survey shows, auto, entertainment … Read the whole story
ChoiceStream, a demand-side platform (DSP), on Tuesday announced the launch of an analytics and reporting dashboard, dubbed cs.Console. The company announced the console at … Read the whole story
The agency world is changing faster than ever before, but TV is not dying, mobile advertising won't change everything, and Twitter is not the … Read the whole story
Ready to step up its social media game, Apple just scored Musa Tariq as its new digital marketing director. Tariq previously led social efforts … Read the whole story
Perhaps the most eloquent and closely argued critique of native advertising yet came from HBO's John Oliver. His long piece shredding the practice called … Read the whole story
People who post anonymous reviews are entitled to the same protections as political bloggers or anyone else who doesn't wish to reveal his or … Read the whole story