SearchBlog
by Laurie Sullivan, Staff Writer
For the first time, I opted-in to mobile location tracking last week on my iPhone to get directions for my road trip from Huntington Beach, Calif. to Wyoming. Allow me … Read the whole story
by Laurie Sullivan
Demonstrating the power of organic listings in search engines on a company's financial profits, online deals supplier RetailMeNot reported a sharp decline in Q2 … Read the whole story
COMMENTARY
by David Rodnitzky, Op-Ed Contributor
I tried to put on both my agency and my client hat and come up with some guidelines to make the agency-potential-client dance as … Read the whole story
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by Mark Walsh
Yahoo on Tuesday said it has fully integrated comScore's audience verification service into its ad buying and reporting platforms. The two companies first announced … Read the whole story
COMMENTARY
by Paul Bremer
As data continues to demonstrate that the path to purchase increasingly runs through smartphones and tablets, how do we optimize visuals, message and conversion … Read the whole story
by Laurie Sullivan
Microsoft has overhauled the user interface for the Bing Ads paid-search platform and will begin rolling out the new version this week to a … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
There is no one consumer journey. Not only is each shopper's path unique, but every product category. As a new survey shows, auto, entertainment … Read the whole story
by Tyler Loechner
ChoiceStream, a demand-side platform (DSP), on Tuesday announced the launch of an analytics and reporting dashboard, dubbed cs.Console. The company announced the console at … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
The agency world is changing faster than ever before, but TV is not dying, mobile advertising won't change everything, and Twitter is not the … Read the whole story
by Gavin O'Malley
Ready to step up its social media game, Apple just scored Musa Tariq as its new digital marketing director. Tariq previously led social efforts … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Perhaps the most eloquent and closely argued critique of native advertising yet came from HBO's John Oliver. His long piece shredding the practice called … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
People who post anonymous reviews are entitled to the same protections as political bloggers or anyone else who doesn't wish to reveal his or … Read the whole story