by Laurie Sullivan
Hackers slipping malicious software into online advertisements and emails continue to create risks for brands. In fact, 91.7% of major brands fail to provide … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
I recently spoke with Forensiq's David Sendroff, founder and CEO, and Dean Harris, the company's chief marketing officer, about digital ad fraud in the … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Mobile shoppers continue to visit stores and websites and buy from all locations. Two regular benchmarks that I follow just came out and shine … Read the whole story
by Wendy Davis
Yahoo didn't run afoul of an anti-spam law by allegedly sending thousands of SMS messages to the wrong person, the company argues in new … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
U.S. social media advertising revenues will exceed $11 billion in 2017, almost double last year's total of $6.1 billion, according to the latest forecast … Read the whole story
by Gavin O'Malley
Higher costs sent second-quarter profits down 1%, AOL said Wednesday, but the company's ad technology business continued to shine -- contributing to a 20% … Read the whole story
COMMENTARY
by Sara Sisenwein
New technologies can now pair the large and diverse reach of terrestrial broadcast radio with mobile engagement to create interactive radio campaigns. Now when … Read the whole story
by Larissa Faw
The gathering, which convenes today, is said to be an industry first. Executives from LinkedIn, Own the Room, The Sales Athlete, as well as … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
A coalition of advocacy groups are reiterating their call for a privacy "bill of rights" that would limit marketers' ability to collect or use … Read the whole story
by Tyler Loechner
Marking further industry consolidation, programmatic ad platform Rocket Fuel on Tuesday announced its intention to acquire [x+1], a demand-side platform (DSP), for approximately $230 … Read the whole story
COMMENTARY
by Bob Shullman, Columnist
As part of our recent focus on wealth, our previous column, "Millennials Are the Future, But Boomers Are Today," addressed where household income and … Read the whole story
by Tyler Loechner
NinthDecimal, a mobile ad platform, has entered the programmatic marketplace with the launch of a new offering, dubbed Programmatic Mobile Audience Solution. Buyers can … Read the whole story
by Mark Walsh
Retailers are still falling short when it comes to building out their mobile business through apps, according to a new study. The analysis finds … Read the whole story