SearchBlog
by Laurie Sullivan, Staff Writer
Programmatic ad buying began with search engine marketing. Data introduced programmatic audience buying for display, video, television and other media buys. Unlike audience buying, Google AdWords and
Bing Ads, described … Read the whole story
by Laurie Sullivan
Google has begun testing "Listen Now" ad units, along with Spotify, Rhapsody and Apple's Beats Music, to simplify purchases for consumers through an advertisement. … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Get out of our way! That is the main message women have for mobile advertisers. Interrupting them with irrelevant messaging misunderstands why many of … Read the whole story
by Laurie Sullivan
Six global companies have formed a consortium and signed an agreement to build and operate a trans-Pacific cable system to connect the United States … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
I remember the first account we had with a video rental store. My mom's boyfriend had bought us a VHS player and paid the … Read the whole story
by Laurie Sullivan
Searching for the latest news on George Clooney, Jay Z or Prince George of Cambridge? Microsoft has quietly rolled out SNIPP3T, an iOS app … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
In your attempted takedown of HBO's John Oliver for his very funny takedown of native advertising, you made a number of interesting points I … Read the whole story
by Mark Walsh
Following a trial in San Francisco earlier this year, OpenTable on Monday said it will expand its mobile payments service nationally in the coming … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Decider.com, a new Website from the New York Post's digital arm, has this great idea: Trying to guide viewers to the myriad (and confusing) … Read the whole story
by Gavin O'Malley
Revealing the grandest of ambitions, BuzzFeed just raised another $50 million -- at a reported valuation of $850 million -- which the publisher will … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The White House recently issued a mixed report on "Big Data," stating that companies could draw on data to personalize ads or content in … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Facebook is to be commended for its latest policy of forbidding marketers from using incentives to solicit "likes" -- but the minute it cleans … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
While it's a video discovery platform for any site that needs one, FEM, founded by women, focuses on female users and its ad science … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Beaconing has been the missing piece in the mobile shopping puzzle. Though based on a small piece of hardware transmission capability, beaconing is about … Read the whole story
COMMENTARY
by Shelly Alvarez
Something as basic as a powerful subject line can help increase opens, clicks and ultimately conversion rates. Selecting the right subject line is all … Read the whole story