Programmatic ad buying began with search engine marketing. Data introduced programmatic audience buying for display, video, television and other media buys. Unlike audience buying, Google AdWords and Bing Ads, described … Read the whole story
Google has begun testing "Listen Now" ad units, along with Spotify, Rhapsody and Apple's Beats Music, to simplify purchases for consumers through an advertisement. … Read the whole story
Get out of our way! That is the main message women have for mobile advertisers. Interrupting them with irrelevant messaging misunderstands why many of … Read the whole story
Six global companies have formed a consortium and signed an agreement to build and operate a trans-Pacific cable system to connect the United States … Read the whole story
I remember the first account we had with a video rental store. My mom's boyfriend had bought us a VHS player and paid the … Read the whole story
Searching for the latest news on George Clooney, Jay Z or Prince George of Cambridge? Microsoft has quietly rolled out SNIPP3T, an iOS app … Read the whole story
In your attempted takedown of HBO's John Oliver for his very funny takedown of native advertising, you made a number of interesting points I … Read the whole story
Following a trial in San Francisco earlier this year, OpenTable on Monday said it will expand its mobile payments service nationally in the coming … Read the whole story
Decider.com, a new Website from the New York Post's digital arm, has this great idea: Trying to guide viewers to the myriad (and confusing) … Read the whole story
Revealing the grandest of ambitions, BuzzFeed just raised another $50 million -- at a reported valuation of $850 million -- which the publisher will … Read the whole story
The White House recently issued a mixed report on "Big Data," stating that companies could draw on data to personalize ads or content in … Read the whole story
Facebook is to be commended for its latest policy of forbidding marketers from using incentives to solicit "likes" -- but the minute it cleans … Read the whole story
While it's a video discovery platform for any site that needs one, FEM, founded by women, focuses on female users and its ad science … Read the whole story
Beaconing has been the missing piece in the mobile shopping puzzle. Though based on a small piece of hardware transmission capability, beaconing is about … Read the whole story
Something as basic as a powerful subject line can help increase opens, clicks and ultimately conversion rates. Selecting the right subject line is all … Read the whole story