SearchBlog
by Laurie Sullivan, Staff Writer
Microsoft CEO Satya Nadella challenged Amazon CEO Jeff Bezos and Google CEO Larry Page to have a bucket of ice water dumped on their head to raise awareness for amyotrophic … Read the whole story
by Laurie Sullivan
The shift in ad spend continues to move from local to national media, based on the size of businesses and the number of employees. … Read the whole story
COMMENTARY
by Fard Johnmar, Op-Ed Contributor
Last month, McKinsey released an interesting study focusing on how patients around the world perceive digital technologies. McKinsey's verdict: consumers want to use digital … Read the whole story
by Laurie Sullivan
The U.S. Court of Appeals for the Federal Circuit in Washington has settled a dispute between Google and Vringo over filtering technology that determines … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
A judge has refused to dismiss a lawsuit accusing Yahoo of violating California privacy law by scanning email messages in order to surround them … Read the whole story
-
by Tyler Loechner
Vantage Media, a supply-side platform (SSP) and ad exchange operator, has announced it now supports the creation of private marketplaces for programmatic ad trading. … Read the whole story
COMMENTARY
by Maria Bailey, Columnist
In the spirit of the back-to-school season, let's open our math books and look at some big numbers. Moms spend an estimated $2.4 trillion … Read the whole story
by Mark Walsh
Facebook still dominates time spent among the top social media platforms, but Snapchat is growing fast off a smaller base. The social network's share … Read the whole story
COMMENTARY
by Andy Tu
As a dad-to-be on the verge of fatherhood (next week!), I couldn't be more excited to meet our son, see how he looks like … Read the whole story
by Tyler Loechner
Nearly two-thirds (62%) of local publishers are selling inventory via programmatic, according to a recent Forrester Consulting study. The number one method for programmatic … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Thanks to beacons, mannequins are becoming live, interactive shopping locations. As with other beacon programs, a new one just launched in the U.K. wakes … Read the whole story
COMMENTARY
by Carin van Vuuren
The digital customer experience now encompasses interaction across devices at various points along the path to purchase, and the journey often begins on one … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new Mintel report, total advertising spend on social media in the US will surpass $11 billion by 2017. And, nearly 40% … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Does it really matter to Facebook that brands are getting more organic reach on other social sites? Not one bit. Facebook is all about … Read the whole story