SearchBlog
Microsoft CEO Satya Nadella challenged Amazon CEO Jeff Bezos and Google CEO Larry Page to have a bucket of ice water dumped on their head to raise awareness for amyotrophic … Read the whole story
The shift in ad spend continues to move from local to national media, based on the size of businesses and the number of employees. … Read the whole story
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Last month, McKinsey released an interesting study focusing on how patients around the world perceive digital technologies. McKinsey's verdict: consumers want to use digital … Read the whole story
The U.S. Court of Appeals for the Federal Circuit in Washington has settled a dispute between Google and Vringo over filtering technology that determines … Read the whole story
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A judge has refused to dismiss a lawsuit accusing Yahoo of violating California privacy law by scanning email messages in order to surround them … Read the whole story
Vantage Media, a supply-side platform (SSP) and ad exchange operator, has announced it now supports the creation of private marketplaces for programmatic ad trading. … Read the whole story
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In the spirit of the back-to-school season, let's open our math books and look at some big numbers. Moms spend an estimated $2.4 trillion … Read the whole story
Facebook still dominates time spent among the top social media platforms, but Snapchat is growing fast off a smaller base. The social network's share … Read the whole story
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As a dad-to-be on the verge of fatherhood (next week!), I couldn't be more excited to meet our son, see how he looks like … Read the whole story
Nearly two-thirds (62%) of local publishers are selling inventory via programmatic, according to a recent Forrester Consulting study. The number one method for programmatic … Read the whole story
COMMENTARYThanks to beacons, mannequins are becoming live, interactive shopping locations. As with other beacon programs, a new one just launched in the U.K. wakes … Read the whole story
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The digital customer experience now encompasses interaction across devices at various points along the path to purchase, and the journey often begins on one … Read the whole story
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According to a new Mintel report, total advertising spend on social media in the US will surpass $11 billion by 2017. And, nearly 40% … Read the whole story
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Does it really matter to Facebook that brands are getting more organic reach on other social sites? Not one bit. Facebook is all about … Read the whole story
