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It's one of those times when images tell a story more than a thousand times better than words -- at least for Google -- especially when that company reads pixels … Read the whole story
Some 63% of marketers plan to improve marketing strategies through customer segmentation and targeting, but only 6% see themselves as leaders in Big Data … Read the whole story
ComScore's Digital Analytix video publishing system is integrating with thePlatform, a video publishing company, to offer what the companies believe is a better understanding … Read the whole story
Forty-eight percent of marketers queried reported that they face challenges in personalizing each customer interaction, and 42% of marketers reported they face challenges with … Read the whole story
A group of teens is urging a federal appellate court to revive a lawsuit accusing Facebook of violating minors' rights by using their names … Read the whole story
- COMMENTARY
Last month, McKinsey released an interesting study focusing on how patients around the world perceive digital technologies. McKinsey's verdict: consumers want to use digital … Read the whole story
- COMMENTARY
The digital customer experience now encompasses interaction across devices at various points along the path to purchase, and the journey often begins on one … Read the whole story
- COMMENTARY
According to a new Mintel report, total advertising spend on social media in the US will surpass $11 billion by 2017. And, nearly 40% … Read the whole story
- COMMENTARY
This past week was a hard one to stay off social media, and once again, the Social Media Insider certainly did not rise to … Read the whole story
COMMENTARYThe recent Forrester Consulting study that says 62% of local publishers are using programmatic had another revealing insight: 11% of the 100 U.S. publisher … Read the whole story
