SearchBlog
by Laurie Sullivan, Staff Writer
It's one of those times when images tell a story more than a thousand times better than words -- at least for Google -- especially when that company reads pixels … Read the whole story
by Laurie Sullivan
Some 63% of marketers plan to improve marketing strategies through customer segmentation and targeting, but only 6% see themselves as leaders in Big Data … Read the whole story
by Larissa Faw
ComScore's Digital Analytix video publishing system is integrating with thePlatform, a video publishing company, to offer what the companies believe is a better understanding … Read the whole story
by Karl Greenberg
Forty-eight percent of marketers queried reported that they face challenges in personalizing each customer interaction, and 42% of marketers reported they face challenges with … Read the whole story
by Wendy Davis
A group of teens is urging a federal appellate court to revive a lawsuit accusing Facebook of violating minors' rights by using their names … Read the whole story
COMMENTARY
by Fard Johnmar, Op-Ed Contributor
Last month, McKinsey released an interesting study focusing on how patients around the world perceive digital technologies. McKinsey's verdict: consumers want to use digital … Read the whole story
COMMENTARY
by Carin van Vuuren
The digital customer experience now encompasses interaction across devices at various points along the path to purchase, and the journey often begins on one … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new Mintel report, total advertising spend on social media in the US will surpass $11 billion by 2017. And, nearly 40% … Read the whole story
COMMENTARY
by Catharine P. Taylor
This past week was a hard one to stay off social media, and once again, the Social Media Insider certainly did not rise to … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
The recent Forrester Consulting study that says 62% of local publishers are using programmatic had another revealing insight: 11% of the 100 U.S. publisher … Read the whole story