SearchBlog
by Laurie Sullivan, Staff Writer
Predictive bid optimization will change search marketing -- but not the predictive bid optimization we know today. So I asked IgnitionOne President Roger Barnette his thoughts on whether Apple, Google … Read the whole story
by Laurie Sullivan
Google on Wednesday rolled out the ability for developers and advertisers to promote their apps in Google Search and YouTube globally, through deep links … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The two trends driving the partnership between Whitepages Pro, the company's directory enterprise division, and Twilio announced this week center on better customer satisfaction … Read the whole story
by Gavin O'Malley
Less than a year after stepping down as Microsoft's CEO, Steve Ballmer officially resigned as the company's chairman on Tuesday. He will remain the … Read the whole story
COMMENTARY
by John R. Osborn, Op-Ed Contributor
Buyers and sellers of online video advertising have been expanding the scope of T/V (Television/Video) ad messaging from the "click-to-play" constraints of pre-roll and … Read the whole story
by Laurie Sullivan
IgnitionOne has appointed Jon Baron to chief revenue officer. The London-based cofounder of attribution company TagMan will oversee global sales efforts and will work … Read the whole story
COMMENTARY
by Mark Walsh
Mobile's slice of ad spend is likely to grow over time, but it won't necessarily be in lockstep with share of time. In a … Read the whole story
by Wayne Friedman
Worldwide, TV viewing remains the single biggest media activity. On average, 2.58 hours per day are consumed globally. The U.S remains the biggest TV … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Mobile advertising is growing, but how are marketers measuring it? At the Mobile Insider Summit in Lake Tahoe, Calif., a group of panelists noted … Read the whole story
by Tyler Loechner
Programmatic video ad platform TubeMogul on Wednesday announced it has inked a partnership with Integral Ad Science that will bring Integral's viewability measurement and … Read the whole story
COMMENTARY
by Martin Rugfelt
How can marketers be smarter when marketing to their audiences? What used to be seen only in the movies, is now a reality. Artificial … Read the whole story
COMMENTARY
by Skip Brand
If IBM's computer, Deep Blue, can beat chess masters and their follow-up, Watson, can win on "Jeopardy," when can the "premium robot" Sherlock help … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Big themes at this week's Mobile Insider Summit? The new expectation of "instant"; the crying need for cross-screen tracking and seamless experiences; the role … Read the whole story