SearchBlog
by Laurie Sullivan, Staff Writer
Building a community typically requires giving stuff away for free. In the case of Google and Bing, the search engine indexing the best content across the Web partly contributes to … Read the whole story
by Laurie Sullivan
Views of haul videos, also known as look-what-I-got-here, on mobile devices for back-to-school demonstrate a trend -- mobile devices are becoming the new TVs … Read the whole story
by Laurie Sullivan
Marin Software wants to make it as easy and transparent to purchase display and video advertising as it is for search engine marketing. In … Read the whole story
COMMENTARY
by Sean Bowen
The world of location-based data demands application performance and speed at scale, especially if such marketing initiatives want to ensure the right data is … Read the whole story
by Mark Walsh
Further building out its ad offering, Instagram has rolled out a new set of analytics that will allow advertisers to better see how their … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Innovid just released data that suggests pre-roll ads placed before videos in the same basic ballpark have a better engagement rate. Except when they … Read the whole story
by Sarah Mahoney
"As the shopping season draws to a close, budget-conscious parents are likely hoping that end-of-summer sales and promotions will be just what they need … Read the whole story
COMMENTARY
by Mark Walsh
The mobile banner has long been a subject of scorn, annoying users by crowding the smartphone screen and frustrating advertisers with their creative limitations. … Read the whole story
by Joe Mandese
In another telling signal that the global ad expansion may be running out of steam, a global tracking study of the confidence of marketers … Read the whole story
COMMENTARY
by Ken Beaulieu, Op-Ed Contributor
Aaron Fetter, director of the Insights and Analytics Solutions Center at Kellogg, explains how technology and data are impacting measurement and customer targeting, the … Read the whole story
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by Wayne Friedman
Mega-merger announced deals spiked the overall media merger and acquisition market in the second quarter of this year from the levels of same period … Read the whole story
COMMENTARY
by Roberto Siewczynski, Columnist
In the shopper marketing business, much revolves around the "sell-in." Read the whole story
by Wendy Davis
Social networking service LinkedIn has agreed to pay $1.25 million in order to settle a class-action lawsuit stemming from a 2012 data breach. The … Read the whole story
COMMENTARY
by Mark Walsh
As of June, apps account for seven of every eight minutes of mobile media consumption, according to a new comScore report on U.S. app … Read the whole story
COMMENTARY
by Loren McDonald, Op-Ed Contributor
As you dive into holiday marketing planning and preparation, take time now to make sure that every aspect of your email program gives your … Read the whole story