Facts sometimes get in the way of people spewing rhetoric, but a complete, unedited video describing a robbery or an officer-involved shooting like the one in Ferguson, Mo. would tell … Read the whole story
Google will change the way it reports click-to-call data in AdWords API through reporting in mobile campaigns. The move, which takes effect in late … Read the whole story
Razorfish, a Publicis Groupe company, has expanded its long-term relationship with Citi, making the agency responsible for paid media and search engine optimization in … Read the whole story
The Better Business Bureau is reminding online ad companies that they must notify consumers about online behavioral advertising and allow them to opt out, … Read the whole story
Whether Yahoo's $1.1 billion purchase of Tumblr last year will help turn around the Web giant's display ad woes isn't yet clear. However, a … Read the whole story
Travel is just one of the markets that technology has made more perfect. And when I say "perfect," I use the term in its … Read the whole story
While the concept of content marketing has been around for decades, developments in the native advertising (or sponsored content) space have focused on standardization … Read the whole story
Beaconing is going to be a very big deal in mobile commerce. At the recent MediaPost OMMA mCommerce conference in New York, Scott Varland, … Read the whole story
Real-time marketers want to be with it. They want to tweet about the show consumers are watching or send a Facebook message about tonight's … Read the whole story
Everybody knows that you can learn as much from young people as you can teach them, and these days, maybe even more. That's often … Read the whole story
In the shopper marketing business, much revolves around the "sell-in." Read the whole story