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China's wealth continues to increase state-funded projects like electric-vehicle charging stations and computer and smartphone operating systems, as part of the country's strategic government initiatives to become more independent. Not … Read the whole story
Google on Tuesday said it has acquired video and special-effects startup Zync Render to build on its video production and cloud-computing services. The acquisition … Read the whole story
The acquired company's attribution software will be integrated within the data, tools, research and strategic planning offerings of GroupM France Read the whole story
The world's largest buyer of media, WPP Group, is repositioning itself as the world's largest buyer of audiences. That's the perspective some Wall Street … Read the whole story
Facebook is expanding mobile targeting further by allowing marketers to tailor ads based on the speed of a user's network connection -- 2G, 3G … Read the whole story
Eyeview, an online video ad platform, on Wednesday announced a partnership with LiveRamp, a data on-boarder. LiveRamp lets advertisers bring offline CRM data online … Read the whole story
Programmatic video ad platform TubeMogul on Tuesday released its Q2 2014 financial results, announcing that it pulled in $28.7 million in revenue -- up … Read the whole story
Coca-Cola launches lyric bottles in China. Break a sweat if you want Gatorade. Let's launch! Read the whole story
COMMENTARYIn the emerging world of wearable technology, Ralph Lauren grabbed the spotlight this week with the debut of a new fitness-tracking shirt in connection … Read the whole story
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Minteye is marketing an ad format that allows consumers to slide a bar to skip the pre-roll, but as the firm is discovering, the … Read the whole story
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What retailers need are technologies that help them transform a retail store experience into something as convenient and seamless for the consumer as a … Read the whole story
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There are tons of articles written about the transformation of marketing due to data-driven platforms, customer-driven solutions and more. Many of these columns speak … Read the whole story
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The console gaming industry had its ass handed to it by mobile. One EA exec recently admitted that game companies asked for too much … Read the whole story
