by Laurie Sullivan
Google on Thursday released three reporting and optimization tools for retailers using the DoubleClick Search Commerce Suite aimed at supporting Shopping Campaigns. The tools … Read the whole story
COMMENTARY
by Aaron Goldman, Op-Ed Contributor
Late last week, the Wall Street Journal broke news that Amazon is "gearing up to more directly challenge Google's dominance of the online advertising … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Twitch just sold for $1 billion dollars. That's not really news. We've become inured to the never-ending stream of tech acquisitions that instantly transforms … Read the whole story
by Laurie Sullivan
One of the co-inventors of the original Apple Macintosh, Marc LeBrun, has joined the video ad company Vungle to lead its engineering team, which … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
A recent study from Google suggests new homeowners and those shopping for homes are a significant target market. While they're searching for a home, … Read the whole story
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by Tanya Gazdik
Americans lag behind their Asian and European counterparts when it comes to online shopping.They tend to research their purchases online, look up reviews and … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Marketers are keen to move deeper into cross-channel marketing, but they also want more from their campaigns. Namely, they want to better understand the … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Five privacy organizations are asking a judge to scuttle Google's $8.5 million settlement of a class-action privacy lawsuit. "The proposed settlement is bad for … Read the whole story
by Tyler Loechner
Sojern, a programmatic ad platform for travel advertisers, on Wednesday announced the appointment of Sanjay Wahi as VP of product and insights. Read the whole story
COMMENTARY
by Mario Carrasco, Op-Ed Contributor
Pack up the flip-flops and deflate the floaties. Kids are heading back to school. And if most of them are like my daughter, it's … Read the whole story
by Tyler Loechner
Across the spectrum of mobile advertising, smartphones handily beat out tablets and in-app advertising outpaced the mobile Web in impression volume in the first … Read the whole story
COMMENTARY
by Greg Peverill-Conti, Columnist
It's easy to say "teens" but it's a whole lot harder to pin down what it means. Sure, there's the simple chronological definition (with … Read the whole story
by Mark Walsh
The outlook for the smartphone market is a bit better than it appeared earlier this year. That's according to the latest forecast from research … Read the whole story
COMMENTARY
by Mallory Russell
The use of celebrities is one of the most effective creative approaches that a brand can take in branded video, television or print. But … Read the whole story
by Karlene Lukovitz
Fast food consumers' highest volume of impressions come in the evening, when they are mostly gaming, catching up on sports, and tuning into online … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The new Videodubber claims it can dub a 90-minute piece of content into a different language-- or 30 languages if you want--in a matter … Read the whole story