SearchBlog
by Laurie Sullivan, Staff Writer
Tracking and analyzing content marketing performance looks a lot like the trials and tribulations that marketers went through with earned media in Facebook and Twitter. Performance is tracked based on … Read the whole story
by Laurie Sullivan
Political turmoil in Russia has not stopped U.S. and European companies from running paid-search advertisements in the country on Russia's most popular search engine, … Read the whole story
COMMENTARY
by Joe Mandese
It's the time of year when the editors of MEDIA and OMMA magazine begin considering candidates or their annual Agency of the Year awards, … Read the whole story
by Laurie Sullivan
Twitter began testing on Monday the ability to make purchases from tweets, and has updated its terms of service and privacy policy to reflect … Read the whole story
COMMENTARY
by Peter C Horan
Everyone in California has been focused on the water drought -- and we should, because it's real and potentially a long-term problem. But in … Read the whole story
by Wayne Friedman
Overall media time continues to grow -- not just among younger 18-34, but for other older consumer segments as well. Nielsen says that for … Read the whole story
COMMENTARY
by Mark Walsh
Although auto marketers were among the first to embrace content and advertising on smartphone screens and the auto remains one of the top-spending mobile … Read the whole story
by Mark Walsh
Facebook on Monday said it has hit 1 billion video views per day as the social network ramps up efforts to rival YouTube as … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Digital viewing is driving total viewing time up among all the age groups, says the newest quarterly report from Nielsen on cross-platform viewing. Altogether, … Read the whole story
by Mark Walsh
The U.S. audience watching video on smartphones in the second quarter grew to 114.4 million, up 18% from 97 million in the year-earlier period. … Read the whole story
COMMENTARY
by Jeremy Jacobs
It's a challenging cat-and-mouse game for all brands, but it's especially daunting for brands that haven't built a nimble process and infrastructure prepared for … Read the whole story
by Larissa Faw
Activision is predicting that "Destiny" will become its next billion-dollar franchise. The campaign to promote the game includes a live-action commercial by "Iron Man" … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Moms are a leading indicator of emerging mobile behaviors. Few segments are busier multitaskers on the move. But a deep dive into their mobile … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Twitter has dropped another hint that an algorithm might be applied to timelines, rather than ordering tweets by time alone. Users will likely be … Read the whole story
COMMENTARY
by Jeremy Ozen
Recently Ethan Zuckerman wrote in The Atlantic that he had "come to believe that advertising is the original sin of the web." It's a … Read the whole story