SearchBlog
by Laurie Sullivan, Staff Writer
Brand marketers spend thousands of dollars developing content, but they don't know for certain whether it will drive conversions. Content marketing isn't new, but it's changing the face of marketing. … Read the whole story
by Laurie Sullivan
Adobe has released upgrades to its Primetime Digital Rights Management platform that bring content protection across apps on connected devices like set-top boxes and … Read the whole story
COMMENTARY
by David Rodnitzky, Op-Ed Contributor
A few years ago, the California Lottery ran a great advertising campaign with the tagline "Somebody's Gonna Lotto, Might as Well be You." I'm … Read the whole story
by Laurie Sullivan
Bing has released a dashboard giving search marketers a six-month view that digs deeper into several important metrics and key performance indicators (KPIs) like … Read the whole story
COMMENTARY
by Jon Last, Columnist
From a purely observational context, it strikes me that we're at an interesting cross-roads in generational marketing. So much of what our sports fan … Read the whole story
by Mark Walsh
Yahoo on Monday confirmed extending its native Stream ads to third-party sites through a content recommendation engine that includes sponsored posts. The new offering, … Read the whole story
COMMENTARY
by Chad White
In the new second edition of my book, "Email Marketing Rules,"I focus more on measuring success than on anything else except permission. That's because … Read the whole story
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by Mark Walsh
AOL is expanding its lineup of rich media mobile ads with a new full-page, interstitial unit aimed at attracting brand advertising dollars. The new … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Mobile is finally beating the desktop for shopping at retailer websites. We've seen this coming for some time in a monthly mobile tracking study … Read the whole story
by Gavin O'Malley
With the relaunch, Microsoft is promising a simpler buying experience for advertisers across platforms, including personal computers, mobile browsers and native mobile apps. MSN … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
America's fearless corporate overlords have heard about this social media thing and they know it's important (that's what their caddy says anyway) but they're … Read the whole story
by Wendy Davis
Mobile analytics company Tune, formerly HasOffers, has tapped Truste veteran Saira Nayak to serve as chief privacy officer. Nayak, who joined the 215-employee Tune … Read the whole story
by Joe Mandese
Citing greater accuracy and transparency as well as competition in the local TV audience measurement marketplace, Walt Disney Co.'s ABC Owned Television Stations Group … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
One m-commerce platform is seeing a majority of visits to its retailer sites coming from mobile. More important than raw visits is the increased … Read the whole story