by Laurie Sullivan
Publicis Groupe and Adobe Systems announced a partnership Wednesday to build and support an end-to-end marketing management platform from Publicis Groupe that automates and … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The agency MRY released a study this week that analyzed topics that will affect the future of connected cars: changing attitudes toward car ownership, … Read the whole story
by Mark Walsh
Following weeks of fevered speculation and leaks, Apple on Tuesday unveiled a trio of new products including a larger-screen iPhone, a mobile payment service … Read the whole story
COMMENTARY
by Warren Zenna
There seem to be two distinct types of user technologies in the marketplace right now. Uber only knows stuff about me when I need … Read the whole story
by Joe Mandese
Just weeks after one major agency forecast, Interpublic's Magna Global unit, reduced its outlook for 2014 ad spending, another -- Dentsu Aegis Network's Carat … Read the whole story
COMMENTARY
by Mark Walsh
Among its trio of high-profile product announcements Tuesday, the Apple Watch may have delivered the biggest "Wow" factor, judging from the crowd reaction at … Read the whole story
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by Tyler Loechner
MediaMath, a demand-side platform (DSP), on Tuesday announced a partnership with DataXpand, an Latin American audience data firm. DataXpand runs an "audience data marketplace," … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
I recently wrote about how silly it is to embed a team of digitally focused folks in your marketing department, call it a team … Read the whole story
by Wendy Davis
In a blow to Fox News Network, a federal judge has ruled that television monitoring service TVEyes makes fair use of Fox News Network's … Read the whole story
COMMENTARY
by Jason Kint
We are all content creators who want to create engaging customer experiences, and we're all trying to earn the fleeting attention of consumers across … Read the whole story
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by Tyler Loechner
Cross-device audience targeting firm Dstillery on Tuesday announced a partnership with attribution company Placed. The companies claim the partnership will help retailers measure the … Read the whole story
COMMENTARY
by Martyn Tipping
Brands that use a disciplined approach, connecting core themes and stories across social and traditional media, succeed in something more tangible by reinforcing their … Read the whole story
by Tyler Loechner
The digital ad industry appears to be in the midst of a shift of power when it comes to programmatic trading. A rift has … Read the whole story
COMMENTARY
by Doug Gollan
One of the challenges in researching the Super Rich is that they are hard to research. In fact, there is very little research out … Read the whole story
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by Richard Whitman, Columnist
Well, here's the greatest thing to have come along since, well, since Tuesday's announcement of the new iPhone. It's a new app called Pitcher. … Read the whole story
COMMENTARY
by Skip Brand
Since the beginning of the digital media era, AOL, Microsoft, Yahoo, Google and now Facebook have set the direction, held the most reach, and … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The data is in, and it turns out the larger screen and payment facilities of the iPhone 6 are going to benefit some brands … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The Federal Communications Commission recently sought comments about a proposal to redefine broadband as Internet service of at least 10 Mbps, up from the … Read the whole story