SearchBlog
by Laurie Sullivan, Staff Writer
iCrossing's access to Hearst's audience data from 200 million unique monthly visitors across its network of sites and other third-party sources gives a newly formed partnership with Kenshoo an edge. … Read the whole story
by Laurie Sullivan
Google, Bing, Yahoo and other engines continue to search for ways to keep consumers engaged longer without becoming a nuisance. Google Shopping ads, Flight … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
I just caught Tim Cook's live streaming introduction of the Apple Watch (I guess they've given up the long running "i" naming theme). What … Read the whole story
by Joe Mandese
"The wristwatch made the idea of not knowing what time it was seem bizarre; in five years it might seem bizarre not to know … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Combine Apple Pay with iBeacons and what do you get? Aside from a privacy issue there are obvious answers for, you would get wireless … Read the whole story
by Laurie Sullivan
Google's YouTube will generate an estimated $1.13 billion in revenue from video advertising this year -- up 39% from last year, per research firm … Read the whole story
COMMENTARY
by David Kiley
The stories that seem to are being told as often as successes at this week's Content Marketing World in Cleveland are those of failure … Read the whole story
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by Mark Walsh
People may opt to close an ad they see on Facebook for different reasons. Now the social network wants to better understand their thinking … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Elizabeth Wilner, senior vice president of political advertising for Kantar Media Intelligence, predicted that $2.4 billion in political advertising will be spent on broadcast … Read the whole story
by Erik Sass
The Local Media Consortium, which represents over 50 local media companies with 1,200 individual publications across the U.S. and Puerto Rico, has entered into … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
YouTube has nearly 20% of the online video market, but lots of its short, irrelevant videos don't sell anything at all -- so eMarketer … Read the whole story
by Tyler Loechner
In a bid to help boost the quality of digital video advertising, video ad management platform Vindico on Wednesday announced that it now allows … Read the whole story
by Gavin O'Malley
With most of the water poured, ice melted, and buckets returned to the closet, marketers are getting their first look at the full impact … Read the whole story
by Tyler Loechner
With the 2014 U.S. midterm elections just around the corner, Targeted Victory, a data management platform (DMP) focused on Republican political media campaigns, is … Read the whole story