SearchBlog
by Laurie Sullivan, Staff Writer
Revenue generated through online sales could reach $370 billion by 2017 -- up from $291 billion this year, per Forrester Research -- but many top brands don't have the skills … Read the whole story
by Laurie Sullivan
Microsoft will make location targeting and ad scheduling improvements to Bing Ads based on feedback from brands using the tools. The move is part … Read the whole story
by Laurie Sullivan
Attempting to make the latest smartphone technology affordable to the masses, Google introduced Android One Monday at an India launch event in New Delhi. … Read the whole story
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by P.J. Bednarski
Extreme Reach has introduced a new dashboard solution that allows a user to monitor, measure and respond to TV and digital campaigns simultaneously from … Read the whole story
by Mark Walsh
Since last year, Flipboard has ramped up rich media advertising and e-commerce opportunities within the magazine-style app as it moves toward increased monetization. To … Read the whole story
by Wendy Davis
People might use the word "google" as a verb, but Google still has a valid trademark in its name, a federal judge has ruled. … Read the whole story
by Tyler Loechner
Varick Media Management on Monday announced its foray into the "programmatic native" space with three major partnerships. The trading desk has partnered with Nativo, … Read the whole story
by Tyler Loechner
Programmatic video has truly taken hold -- so much so that it is now the predominant way in which brands buy online video ads. … Read the whole story
by Steve McClellan
It's happening already in some major ad economies. But while ad executives say they are "managing a transition," TV is still expected to remain … Read the whole story
by Mark Walsh
Al Jazeera Media Network on Monday rolled out an app version of the AJ+ online video network it soft-launched in June on YouTube. Geared … Read the whole story
COMMENTARY
by Jeremy Walker, Op-Ed Contributor
You've probably heard of Penguin, Panda and Hummingbird, and maybe even dropped those terms on unsuspecting friends at a party. But unless you're a … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
"Taking programmatic in-house" is a thing -- and it might be the thing one year from now, if we are to take marketers at … Read the whole story
COMMENTARY
by Mike Volpe
Twenty years ago, brands treated consumers like a captive audience. A dinner interrupted by cold calls, morning radio playing more ads than music, and … Read the whole story
COMMENTARY
by Ken Beaulieu, Op-Ed Contributor
From his days as Bill Gates' speech assistant to his present role as executive vice president and chief marketing officer, Chris Capossela has witnessed … Read the whole story