SearchBlog
by Laurie Sullivan, Staff Writer
Knowing the psychological profile of women your brand targets with search optimization and paid-search ads will produce better insight into the technology that will capture her attention, and help
identify … Read the whole story
by Laurie Sullivan
JustOne, a charitable pet venture started by actress Katherine Heigl, reached out to Orabrush, which built two multimillion-dollar brands on YouTube, to help save … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
When the creative and the media align, mobile display and video campaigns outperform desktop. But it takes discipline, Millward Brown argues in its latest … Read the whole story
by Laurie Sullivan
Demand for information from Google and YouTube from United States authorities rose 19% during the first six months in 2014, and 150% since the … Read the whole story
COMMENTARY
by Anto Chittilappilly, Op-Ed Contributor
The two highest grossing in-store and online shopping days of the year are just around the corner. Last year, Black Friday and Cyber Monday … Read the whole story
by Laurie Sullivan
Amazon's Twitch landed on Google Chromecast to make watching content on television much easier, but it's not the only company to announce a similar … Read the whole story
COMMENTARY
by Aleck Schleider , Columnist
Last week, Nielsen released new data showing that the percentage of campaigns using broad demo targeting declined 10% year-over-year, as brands are using increasingly … Read the whole story
by Joe Mandese
In an effort to make online advertising a safer place, the Interactive Advertising Bureau this morning unveiled "Anti-Fraud Principles" designed to address the proliferation … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
Dealers need to "accept and embrace this practice as the new status quo and provide complete transparency with price, value and product offering in … Read the whole story
by Tyler Loechner
Following through on its promise from last fall to up its game in the mobile programmatic space, Microsoft on Tuesday announced the addition of … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The next great challenge for interface designers is the connected car audio system. Plagued with a limited interface and an overly ambitious agenda of … Read the whole story
by Wendy Davis
A second actor who appears in the 14-minute "Innocence of Muslims" video has sued Google for copyright infringement. Gaylord Flynn alleges in his complaint, … Read the whole story
COMMENTARY
by Jim Yang
There's little doubt that we live in an era that's all about Big Data. Everything from businesses to politicians-even online dating sites-heavily rely on … Read the whole story
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by Mark Walsh
Kenshoo on Tuesday announced acquiring Facebook Preferred Marketing Developer (PMD) Adquant in a move aimed at bolstering its social and mobile marketing offerings. Kenshoo, … Read the whole story
COMMENTARY
by James Green, Op-Ed Contributor
The recent shift to real-time buying (RTB) and growth of programmatic marketing has changed the traditional way of buying display media, making it more … Read the whole story