Marketers need to begin looking at data differently. I can't say it loud enough. For many retailers, marketers, and buyers, there is a huge missed opportunity in mobile apps -- … Read the whole story
The Dentsu Aegis Network acquisition of Covario announced Wednesday will bring its search subsidiary iProspect new clients, strategies and a stronger position in market … Read the whole story
Facebook has announced a partnership with Box, Dropbox, GitHub, Google, Khan Academy, Stripe, Square, Twitter, and Walmart Labs, which the companies call TODO or … Read the whole story
Yelp has agreed to pay $450,000 to settle charges that its mobile app collected personal information from children younger than 13, the FTC announced … Read the whole story
Dentsu Aegis Network has agreed to acquire one of the largest independent search and content marketing agencies not affiliated with the major agency holding … Read the whole story
Twitter has begun inviting advertisers to create new list audiences -- and manage existing audiences on ads.twitter.com -- all through a new audience manager … Read the whole story
Despite continued declines in organic reach rates, Facebook has never been a better place for brands, publishers and public figures to engage their audiences. … Read the whole story
Targeted Victory, an audience targeting firm focused on Republican political candidates, on Wednesday announced a partnership with Lotame, a data management platform (DMP), and … Read the whole story
Originally, agencies centralized all programmatic media buying at a trading desk. We had to. We needed a group dedicated to learning the new technologies … Read the whole story
Real-Time Daily caught up with Keith Lorizio, the newly appointed chief revenue officer of Chango, a demand-side platform (DSP) and data management platform (DMP), … Read the whole story
New research from retargeting ad platform Criteo reveals that mobile is playing a growing role in the travel booking process. At the Mobile Insider … Read the whole story