by Laurie Sullivan
Phoenix Marketing plans to release research that proves advertising messages must move and inform consumers with one simple message prior to a purchase. The … Read the whole story
by Laurie Sullivan
Amazon.com paid $4.6 million for the rights to use the .buy top-level domain (TLD) name, outbidding Google and several other smaller companies. The name … Read the whole story
by Mark Walsh
Click-through rate has long been faulted as a measure of ad effectiveness in mobile campaigns, largely because of the so-called fat finger problem of … Read the whole story
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by Mark Walsh
A new forecast suggests that ad spending on Facebook is outpacing the share of attention it commands daily in digital media. U.S. adults will … Read the whole story
by Larissa Faw
Tribune Publishing Company -- whose portfolio includes 10 daily titles, more than 60 digital properties and more than 150 verticals in key markets -- … Read the whole story
by Joe Mandese
Pat McDonough, a long-time Nielsen executive who was key to the development and oversight of many of the company's most important media research services, … Read the whole story
by Sarah Mahoney
While there will doubtless be luxury consumers who already own classic timepieces and who buy smartwatches too, Milton Pedraza, CEO of the Luxury Institute, … Read the whole story
by Erik Sass
This week "The New York Times" announced the launch of the new, free NYT Cooking app, offering recipes, tips, and how-to guides drawn from … Read the whole story
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by Richard Whitman, Columnist
Oy vey. Vendetta Studios, a full-service advertising and production company, announced that they will be launching as the first company to specialize in Vine … Read the whole story
COMMENTARY
by Brian Nadres , Op-Ed Contributor
Originally, agencies centralized all programmatic media buying at a trading desk. We had to. We needed a group dedicated to learning the new technologies … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Real-Time Daily caught up with Keith Lorizio, the newly appointed chief revenue officer of Chango, a demand-side platform (DSP) and data management platform (DMP), … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The returns and exchange parts of shopping are becoming more, well, mobile, at least at one major retailer. Sears just expanded a service that … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Roughly three out of four big companies (73%) plan to invest in big data technologies over the next 24 months, according to a new … Read the whole story
COMMENTARY
by Roberto Siewczynski, Columnist
Hispanic shoppers are doing a lot of their grocery buying in the mass market and club shopping channels, according to a recent quantitative survey. … Read the whole story