Robert Thomson, CEO at News Corp -- the publishing company that owns The Times, The Sun, and The Wall Street Journal -- wrote a letter to the European Commission urging … Read the whole story
Phoenix Marketing plans to release research that proves advertising messages must move and inform consumers with one simple message prior to a purchase. The … Read the whole story
Amazon.com paid $4.6 million for the rights to use the .buy top-level domain (TLD) name, outbidding Google and several other smaller companies. The name … Read the whole story
Click-through rate has long been faulted as a measure of ad effectiveness in mobile campaigns, largely because of the so-called fat finger problem of … Read the whole story
A new forecast suggests that ad spending on Facebook is outpacing the share of attention it commands daily in digital media. U.S. adults will … Read the whole story
Tribune Publishing Company -- whose portfolio includes 10 daily titles, more than 60 digital properties and more than 150 verticals in key markets -- … Read the whole story
Pat McDonough, a long-time Nielsen executive who was key to the development and oversight of many of the company's most important media research services, … Read the whole story
While there will doubtless be luxury consumers who already own classic timepieces and who buy smartwatches too, Milton Pedraza, CEO of the Luxury Institute, … Read the whole story
This week "The New York Times" announced the launch of the new, free NYT Cooking app, offering recipes, tips, and how-to guides drawn from … Read the whole story
Oy vey. Vendetta Studios, a full-service advertising and production company, announced that they will be launching as the first company to specialize in Vine … Read the whole story
Originally, agencies centralized all programmatic media buying at a trading desk. We had to. We needed a group dedicated to learning the new technologies … Read the whole story
Real-Time Daily caught up with Keith Lorizio, the newly appointed chief revenue officer of Chango, a demand-side platform (DSP) and data management platform (DMP), … Read the whole story
The returns and exchange parts of shopping are becoming more, well, mobile, at least at one major retailer. Sears just expanded a service that … Read the whole story
Roughly three out of four big companies (73%) plan to invest in big data technologies over the next 24 months, according to a new … Read the whole story
Hispanic shoppers are doing a lot of their grocery buying in the mass market and club shopping channels, according to a recent quantitative survey. … Read the whole story