SearchBlog
by Laurie Sullivan, Staff Writer
Visual content usually guides purchase decisions, especially video. It also prompts searches and sharing. We are more likely to remember brand messages with video. Some retailers have added spin
photography … Read the whole story
by Laurie Sullivan
Attempting to convince YouTube Talent not to jump to Facebook or other competing Web sites, Google said it has furthered its investments to help … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
I've ranted about this before -- and, oh yes, I shall rant again! But first, the back story. I needed some work done at … Read the whole story
by Joe Mandese
In a move that is symbolic of the fundamental shifts taking place among big digital publishers, the Online Publishers Association has changed its name … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The mobile ad network Todacell, Tel Aviv, will release research Wednesday that suggests matching the color in a mobile advertisement with a country's gross … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The early holiday shopping forecasts are starting to come out and beacons are making the list. Since just about every shopper has a smartphone, … Read the whole story
by Mark Walsh
A fundamental change has taken place in the last 12 months as audiences rapidly migrate from the desktop Web to mobile devices to consume … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Yahoo has dodged a bullet at the Federal Trade Commission, which said this month that it has closed an astroturfing investigation into the company … Read the whole story
by Tyler Loechner
Triggit, an ad retargeting platform, on Friday announced a partnership with native ad exchange TripleLift. The partnership opens up TripleLift's native ad inventory to … Read the whole story
COMMENTARY
by John Snyder
Brands have traditionally planned media buys based on gender, geography and white lists of known users as well as buying the Top 20 portals … Read the whole story
COMMENTARY
by Mark Walsh
The wrapping-around-the-block lines at Apple Stores right before release of a new iPhone model -- and accompanying media coverage -- have become a familiar … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Programmatic will always receive positive and negative comments and headlines. However, what we must never lose sight of is not just campaign results and … Read the whole story
COMMENTARY
by Graham Ratcliffe
As the 2014 holiday season approaches, marketing attribution remains a problem for many retailers. Fortunately, there are ways to get a better picture of … Read the whole story