SearchBlog
by Laurie Sullivan, Staff Writer
Affiliate marketing continues to play catch-up with search when it comes to tools and automation. Many marketers lack the tools that allow brands like Zappos to measure the number of … Read the whole story
by Laurie Sullivan
Researchers at Malwarebytes have identified malicious code serving through advertisements from Google's DoubleClick ad servers and the advertising platform Zedo. The ads served up … Read the whole story
by Laurie Sullivan
Shopzilla, best known for its comparative shopping site, will officially rebrand its corporate name to Connexity, emphasizing the transition to support its network of … Read the whole story
by Laurie Sullivan
Local media revenue is on track to reach $137 billion this year and rise to $139.3 billion in 2015, representing a growth rate of … Read the whole story
by Joe Mandese
In a move that is symbolic of the fundamental shifts taking place among big digital publishers, the Online Publishers Association has changed its name … Read the whole story
by Mark Walsh
Hearst Corp. has announced the launch of a new digital development unit in Silicon Valley to build new apps and services across the publisher's … Read the whole story
by Joe Mandese
The emergence of digital media gave rise to the term "clicks & mortar," an eCommerce play off the concept of physical "bricks and mortar" … Read the whole story
by Mark Walsh
Apple on Monday said it sold more than 10 million new iPhone 6 and iPhone 6 Plus handsets in the first weekend of sales … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Just over half of the U.S. population (52.8%) is on Facebook, and on average these Facebook users spend 39 minutes per day on the … Read the whole story
COMMENTARY
by David Baker, Op-Ed Contributor
Over the last 15 years, I've seen personalization deliver amazing lift, and I'd confidently say it's a best practice for most. From database-driven personalization … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Nearly half of shoppers who are beaconed during a shopping trip engage with the messaging they receive but marketers who over beacon do so … Read the whole story