Affiliate marketing continues to play catch-up with search when it comes to tools and automation. Many marketers lack the tools that allow brands like Zappos to measure the number of … Read the whole story
Researchers at Malwarebytes have identified malicious code serving through advertisements from Google's DoubleClick ad servers and the advertising platform Zedo. The ads served up … Read the whole story
Shopzilla, best known for its comparative shopping site, will officially rebrand its corporate name to Connexity, emphasizing the transition to support its network of … Read the whole story
Local media revenue is on track to reach $137 billion this year and rise to $139.3 billion in 2015, representing a growth rate of … Read the whole story
In a move that is symbolic of the fundamental shifts taking place among big digital publishers, the Online Publishers Association has changed its name … Read the whole story
Hearst Corp. has announced the launch of a new digital development unit in Silicon Valley to build new apps and services across the publisher's … Read the whole story
The emergence of digital media gave rise to the term "clicks & mortar," an eCommerce play off the concept of physical "bricks and mortar" … Read the whole story
Apple on Monday said it sold more than 10 million new iPhone 6 and iPhone 6 Plus handsets in the first weekend of sales … Read the whole story
Just over half of the U.S. population (52.8%) is on Facebook, and on average these Facebook users spend 39 minutes per day on the … Read the whole story
Over the last 15 years, I've seen personalization deliver amazing lift, and I'd confidently say it's a best practice for most. From database-driven personalization … Read the whole story
Nearly half of shoppers who are beaconed during a shopping trip engage with the messaging they receive but marketers who over beacon do so … Read the whole story