SearchBlog
by Laurie Sullivan, Staff Writer
Typeface and color can boost conversions. Both have become more important to brands, especially through messages on smaller screens of digital devices such as smartphones and smartwatches. Last week,
marketers … Read the whole story
by Laurie Sullivan
Video content provides brands with storytelling opportunities that allow consumers to discover much more about products and services than what is found in search … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
As holiday sales forecasts start to come in, retailers tapping into mobile could be facing a good season. Even well before Halloween, various entities … Read the whole story
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by Laurie Sullivan
Retargeting has been cited as one of the most powerful performance marketing tools, but 51% of respondents participating in a survey released Tuesday said … Read the whole story
COMMENTARY
by Terry Kent
Wall Street investors call it "momentum investing": the strategy of placing bets on trends already taking shape, in the assumption that those trends are … Read the whole story
by Laurie Sullivan
A strong mobile commerce infrastructure remains many retailers' top competitive weakness heading into the 2014 holiday season, yet 68% participating in a new study … Read the whole story
COMMENTARY
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One of the lesser-known facts about the video advertising industry is that the ad ecosystem's knowledge of the content is limited to literally just … Read the whole story
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by Gavin O'Malley
Following months of speculation, Facebook is reportedly about ready to unveil a new advertising platform, which builds on its acquisition of Atlas last year. … Read the whole story
COMMENTARY
by Skip Brand
The latest threat to programmatic brand advertising (PBA) is obesity. Everyone knows America tops the list of obese countries, but we are also contributing … Read the whole story
by Steve McClellan
Most recently, Sherman was EVP/GM of Viacom's Logo Network. Earlier, she served at Interpublic ad shop Hill Holliday and Verizon. She succeeds Peggy Conlon … Read the whole story
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by Tyler Loechner
Serving as further evidence that "real-time" is becoming synonymous with social media advertising, social media optimization platform SocialFlow on Tuesday rolled out updates to … Read the whole story
by Joe Mandese
WPP's GroupM unit has acquired a 49% stake in Minneapolis-based independent media services agency Haworth Marketing + Media. Terms were not disclosed, but 44-year-old … Read the whole story