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Typeface and color can boost conversions. Both have become more important to brands, especially through messages on smaller screens of digital devices such as smartphones and smartwatches. Last week, marketers … Read the whole story
Video content provides brands with storytelling opportunities that allow consumers to discover much more about products and services than what is found in search … Read the whole story
COMMENTARYAs holiday sales forecasts start to come in, retailers tapping into mobile could be facing a good season. Even well before Halloween, various entities … Read the whole story
Retargeting has been cited as one of the most powerful performance marketing tools, but 51% of respondents participating in a survey released Tuesday said … Read the whole story
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Wall Street investors call it "momentum investing": the strategy of placing bets on trends already taking shape, in the assumption that those trends are … Read the whole story
A strong mobile commerce infrastructure remains many retailers' top competitive weakness heading into the 2014 holiday season, yet 68% participating in a new study … Read the whole story
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One of the lesser-known facts about the video advertising industry is that the ad ecosystem's knowledge of the content is limited to literally just … Read the whole story
Following months of speculation, Facebook is reportedly about ready to unveil a new advertising platform, which builds on its acquisition of Atlas last year. … Read the whole story
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The latest threat to programmatic brand advertising (PBA) is obesity. Everyone knows America tops the list of obese countries, but we are also contributing … Read the whole story
Most recently, Sherman was EVP/GM of Viacom's Logo Network. Earlier, she served at Interpublic ad shop Hill Holliday and Verizon. She succeeds Peggy Conlon … Read the whole story
Serving as further evidence that "real-time" is becoming synonymous with social media advertising, social media optimization platform SocialFlow on Tuesday rolled out updates to … Read the whole story
WPP's GroupM unit has acquired a 49% stake in Minneapolis-based independent media services agency Haworth Marketing + Media. Terms were not disclosed, but 44-year-old … Read the whole story
