SearchBlog
by Laurie Sullivan, Staff Writer
Salesforce this week announced that it has inked deals with media agency Omnicom and MarketShare that demonstrate a shift in focus from IT to marketing and analytics. The company does … Read the whole story
by Laurie Sullivan
Disparate enterprise systems and media channels that keep data in silos could further complicate attribution for brands and retailers, but one company Wednesday launched … Read the whole story
by Laurie Sullivan
The search directory YP announced an agreement with GrubHub Wednesday that will allow consumers to order food through the search directory on mobile and … Read the whole story
by Laurie Sullivan
Amazon introduced #AmazonWishList Wednesday, allowing customers to add items to their Amazon Wish List without leaving Twitter. Users can respond to any Tweet that … Read the whole story
by Wendy Davis
A small business has settled its false advertising lawsuit against Yahoo centering on its Localworks program, court documents reveal. The resolution brings an end … Read the whole story
by Steve McClellan
The social media and youth marketing agency will continue to operate separately, but under the SMG umbrella. CEO Matt Britton will report to SMG … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers covet accurate first-party data, but consumers have become more skeptical about providing the information. At Publishers Clearing House Digital, visitors browsing the Web … Read the whole story
COMMENTARY
by Aaron Goldman, Op-Ed Contributor
For search marketers, context is something we know all too well, but often take for granted. After all, the context of search is pretty … Read the whole story
COMMENTARY
by Katie Meier
With this series I aim to explore the collisions of media and culture that have the potential to sideswipe each other in the way … Read the whole story
COMMENTARY
by Donnalyn Smith
Brands need to rethink their strategies in reaching people, because in the jungle of digital, hacking your way out with machetes to find that … Read the whole story
COMMENTARY
by
One of the lesser-known facts about the video advertising industry is that the ad ecosystem's knowledge of the content is limited to literally just … Read the whole story