Salesforce this week announced that it has inked deals with media agency Omnicom and MarketShare that demonstrate a shift in focus from IT to marketing and analytics. The company does … Read the whole story
Disparate enterprise systems and media channels that keep data in silos could further complicate attribution for brands and retailers, but one company Wednesday launched … Read the whole story
The search directory YP announced an agreement with GrubHub Wednesday that will allow consumers to order food through the search directory on mobile and … Read the whole story
Amazon introduced #AmazonWishList Wednesday, allowing customers to add items to their Amazon Wish List without leaving Twitter. Users can respond to any Tweet that … Read the whole story
A small business has settled its false advertising lawsuit against Yahoo centering on its Localworks program, court documents reveal. The resolution brings an end … Read the whole story
The social media and youth marketing agency will continue to operate separately, but under the SMG umbrella. CEO Matt Britton will report to SMG … Read the whole story
Marketers covet accurate first-party data, but consumers have become more skeptical about providing the information. At Publishers Clearing House Digital, visitors browsing the Web … Read the whole story
For search marketers, context is something we know all too well, but often take for granted. After all, the context of search is pretty … Read the whole story
With this series I aim to explore the collisions of media and culture that have the potential to sideswipe each other in the way … Read the whole story
Brands need to rethink their strategies in reaching people, because in the jungle of digital, hacking your way out with machetes to find that … Read the whole story
One of the lesser-known facts about the video advertising industry is that the ad ecosystem's knowledge of the content is limited to literally just … Read the whole story