SearchBlog
by Laurie Sullivan, Staff Writer
The top five advertisers, in aggregate, spent about $20 million on mobile device keywords to run Google product listing ads from April to June, 2014, per a study released Wednesday. Read the whole story
by Laurie Sullivan
Some 69% of consumers have ordered food from a mobile device and nearly 90% of all mobile restaurant searches ultimately lead to conversions, but … Read the whole story
by Laurie Sullivan
Publicis Groupe's VivaKi on Thursday launched a tool to evaluate ad placements through its programmatic media-buying platform, Audience On Demand. The tool, Quality Index, … Read the whole story
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by Mark Walsh
The so-called Internet of Things (IoT) has arguably inspired more speculation, hype and privacy hand-wringing than any other tech industry buzzword over the last … Read the whole story
by Tyler Loechner
AOL Canada on Wednesday announced that all of its ad inventory, including display, video and mobile, will be available for programmatic buying through AOP … Read the whole story
by The Editor
The Ad Sentiment Index (ASI) dropped to 94.7 Tuesday, down nearly three points from 97.3 at the start of the week, and down sharply … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Something strange is happening to companies. More and more, their business is being conducted in non-physical markets. Businesses used to produce stuff. Now, they … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The influence of mobile on coming holiday sales is starting to be projected as a portion of the more than $900 billion spending expected. … Read the whole story
COMMENTARY
by Joe Mandese
In 1975, J. Walter Thompson did a study estimating the average consumer was exposed to about 500 brand impressions each day. Today, Nielsen estimates … Read the whole story
COMMENTARY
by Mario Carrasco, Op-Ed Contributor
You've probably heard this statement before during a marketing planning session... "U.S. Hispanics are brand loyal." Which is then immediately followed up with "That's … Read the whole story
COMMENTARY
by Will Kassoy
Mobile is officially growing up. Where mobile execs were once relegated to the clich of "trying to get a seat" at the brand marketing … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Yesterday we found out that the worth of Facebook 'likes' is highly questionable, and today the conundrum is whether all that second-screen activity actually … Read the whole story