by Laurie Sullivan
Wearable devices may take time to catch on as makers work out the glitches, but that hasn't stopped Google from pushing the apps it … Read the whole story
by Tyler Loechner
Integral Ad Science on Friday announced the launch of Causal Impact, a new ad measurement tool intended to help advertisers understand the impact of … Read the whole story
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by Mark Walsh
More than half of marketers (57%) don't have defined mobile objectives, and only 38% use a mobile analytics tool to track performance, according to … Read the whole story
by Gavin O'Malley
As part of its broader ad-targeting ambitions, Twitter wants to help Hollywood studios reach moviegoers at precisely the right moments. With a soon-to-debut service, … Read the whole story
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by Wendy Davis
A group of Android users who brought a class-action privacy lawsuit against Google have dropped their case, according to court papers filed on Thursday. … Read the whole story
by Karl Greenberg
According to a new study by C+R Research, commissioned by Cars.com, TV spots, radio and and direct are the least trustworthy or helpful sources … Read the whole story
by Joe Mandese
WPP Out-of-Home network Kinetic Worldwide this morning announced a major restructuring of its global organization, affecting most key markets. The move, which follows the … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Social media has little influence on consumers' digital shopping behaviors, lagging behind other forms of digital media, according to a new report from global … Read the whole story
COMMENTARY
by Catharine P. Taylor
Here we have an industry falling over itself to reach younger demographics -- an overemphasis that is itself ridiculous -- and yet, companies continue … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
All the different ways people can get over the top content almost blurs the fact that, already over half of the broadband population has … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
Last week, my MediaPost colleague Catharine Taylor wrote a post wondering why CMOs aren't that social. In response, another MediaPost colleague, Maarten Albarda, suggested … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Marketers want to get intimate and build a one-on-one relationship with customers at exactly the time their journeys are set to become more confusing … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
I saw an interesting lament from a marketer that has been trying to reach prospects by phone, but is frustrated because "nobody answers their … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
FCC Commissioner Jessica Rosenworcel is emerging as one of the leading critics of a plan to allow broadband providers to create online fast lanes. … Read the whole story