Consumers want consistency as they move between the Web and mobile channels and stores and digital devices, but more than half of brand marketers participating in a study released this … Read the whole story
Wearable devices may take time to catch on as makers work out the glitches, but that hasn't stopped Google from pushing the apps it … Read the whole story
Integral Ad Science on Friday announced the launch of Causal Impact, a new ad measurement tool intended to help advertisers understand the impact of … Read the whole story
More than half of marketers (57%) don't have defined mobile objectives, and only 38% use a mobile analytics tool to track performance, according to … Read the whole story
As part of its broader ad-targeting ambitions, Twitter wants to help Hollywood studios reach moviegoers at precisely the right moments. With a soon-to-debut service, … Read the whole story
A group of Android users who brought a class-action privacy lawsuit against Google have dropped their case, according to court papers filed on Thursday. … Read the whole story
According to a new study by C+R Research, commissioned by Cars.com, TV spots, radio and and direct are the least trustworthy or helpful sources … Read the whole story
WPP Out-of-Home network Kinetic Worldwide this morning announced a major restructuring of its global organization, affecting most key markets. The move, which follows the … Read the whole story
Social media has little influence on consumers' digital shopping behaviors, lagging behind other forms of digital media, according to a new report from global … Read the whole story
Here we have an industry falling over itself to reach younger demographics -- an overemphasis that is itself ridiculous -- and yet, companies continue … Read the whole story
All the different ways people can get over the top content almost blurs the fact that, already over half of the broadband population has … Read the whole story
Last week, my MediaPost colleague Catharine Taylor wrote a post wondering why CMOs aren't that social. In response, another MediaPost colleague, Maarten Albarda, suggested … Read the whole story
Marketers want to get intimate and build a one-on-one relationship with customers at exactly the time their journeys are set to become more confusing … Read the whole story
I saw an interesting lament from a marketer that has been trying to reach prospects by phone, but is frustrated because "nobody answers their … Read the whole story
FCC Commissioner Jessica Rosenworcel is emerging as one of the leading critics of a plan to allow broadband providers to create online fast lanes. … Read the whole story