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A Forrester Consulting study released Monday shows that some 24% of participating marketers spent between $1 million and $9.9 million on content marketing in 2013. Nearly one-quarter of survey respondents … Read the whole story
Facebook executives believe the redesigned Atlas ad-serving platform it acquired from Microsoft in 2013 will ultimately change the way marketers measure and target advertising … Read the whole story
Google will release a series of ads and tools Monday to support brands looking to connect with consumers who are hopping from one mobile … Read the whole story
A handful of U.S. brands that have been piloting Bing Ads Enhanced Sitelinks for the past several months have experienced click-through rate increases between … Read the whole story
AOL worked so hard to rebuild its reputation under CEO Tim Armstrong that it now has Starboard Value urging Yahoo to explore a merger … Read the whole story
Eric Schmidt-Backed Datorama Wants To Make Madison Avenue More Agile, Less Tied Up In InfrastructureAutomation is the rage on Madison Avenue, but much of the focus has been on how agencies and advertisers can utilize technology to buy … Read the whole story
The Interactive Advertising Bureau (IAB) on Monday announced the launch of a new tech lab to spearhead development of technical standards and create a … Read the whole story
Woke up, got out of bed, I dragged a comb across my head. Went downstairs and had a cup ... spent the day barely … Read the whole story
- COMMENTARY
For many people in the digital advertising industry, 2014 is turning into "the year of viewability." This has certainly been a hot topic of … Read the whole story
Microsoft is not only coming to Fifth Ave. in the near future, we learned definitively over the weekend, it will also give invited analysts … Read the whole story
- COMMENTARY
With Apple's newest operating systems and Apple Watch, we now have users who are potentially using five devices (Apple Watch, iPhone, iPad, Mac, and … Read the whole story
- COMMENTARY
One of the biggest problems clients' have today is reaching their audience. We've talked endlessly about media fragmentation and the era of distractions, but … Read the whole story
- COMMENTARY
Today, Facebook is introducing its new and improved Atlas platform, which it says will allow advertisers to track its ads across the Internet, even … Read the whole story
COMMENTARYThe world of mobile app shopping just got a boost. Shopkick, the in-store shopping rewards app, was just acquired by SK Planet for $200 … Read the whole story
