SearchBlog
by Laurie Sullivan, Staff Writer
Search marketers are shifting from the mindset of asking why they need a content marketing strategy to asking how to implement one -- and how to attribute the content to … Read the whole story
by Laurie Sullivan
Book deals giving readers an inside look at some of the most influential companies in Silicon Valley have been the norm for years, but … Read the whole story
by Laurie Sullivan
U.S. brands plan to invest more in search engine marketing in the coming year, but the majority will go toward mobile, per estimates released … Read the whole story
by Laurie Sullivan
Following the search trend into content marketing, BloomReach Tuesday announced two platforms to help retail merchants and search marketers optimize content based on data … Read the whole story
by Mark Walsh
Given mobile growth since 2012, the Mobile Marketing Association on Tuesday issued a new report updating its "optimal" mobile budget allocation from an average … Read the whole story
by Larissa Faw
YP (formerly YellowPages.com) works to bring local consumer insight to national brands through an offering that analyzes the effectiveness of a national brand spend … Read the whole story
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by Tyler Loechner
Komli Media, a demand-side platform (DSP) headquartered in Mumbai, India, on Tuesday announced the launch of a new cross-channel CRM (customer relationship management) remarking … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Social network Ello takes a principled stand against advertising and data brokering. The social nets had it coming, after a year of aggressively touting … Read the whole story
COMMENTARY
by Matthew Westover
As marketers look to extract the most useful insight from their data to enhance targeting and campaign performance, there's an under-leveraged metric that they … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Beacons are not just for shopping. While much attention is on beaconing at retail, there's great potential in other areas, especially to provide offers … Read the whole story
COMMENTARY
by Joseph Jaffe
Apples, honey and racism. Two of them go together. One does not. Need a hint? I'll give you another set of three words: football … Read the whole story