SearchBlog
by Laurie Sullivan, Staff Writer
Agency holding companies are gobbling up search agencies. They snagged coveted companies, signing the best deals to create memorable and mind-blowing campaigns that reap real business results for
brands. The … Read the whole story
by Laurie Sullivan
Google is behind an early prototype project that will link mobile devices like smartphones with vending machines, cars or any piece of hardware that … Read the whole story
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by Laurie Sullivan
Brands continue to invest more of their search budget in mobile. For smartphones that investment during Q3 2014 rose 121%; and on tablets, 32%. … Read the whole story
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by Mark Walsh
Facebook on Thursday updated its research guidelines, three months after it was revealed that the social network had manipulated the news feeds of nearly … Read the whole story
by Wendy Davis
Google should more aggressively police YouTube and its blogging service in order to remove nude celebrity photos that were recently stolen from Apple's iCloud, … Read the whole story
by Wayne Friedman
A new study says TV advertising is the primary driver of revenues and traffic for some of the biggest Internet companies. Of 75 "pure-play" … Read the whole story
by Wendy Davis
A legal challenge to Google's practice of disclosing information about app purchasers to developers could be settled out of court, according to recent legal … Read the whole story
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by Mark Walsh
Even as questions linger about Twitter's user growth, the microblogging service has continued to show strong ad gains this year. Its revenue more than … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
In search marketing circles, most everyone has heard of Google's Golden Triangle. It even has its own Wikipedia entry (which is more than I … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Bitly expanded its Certified Partner Program Wednesday by creating a vertical within the company to focus on tracking and analytics, naming Simply Measured and … Read the whole story
COMMENTARY
by Jose Villa, Columnist
Do a Google search for “total market approach” and you’ll quickly see that this relatively new marketing concept continues to generate buzz, excitement and … Read the whole story
COMMENTARY
by Sara Sisenwein
As one of the first forms of mass media, radio continues to be the top vehicle to reach local audiences for stations and advertisers. … Read the whole story
COMMENTARY
by Max Ochoa
There he goes again. CEO of Digital Content Next Jason Kint’s latest statements in support of Do-Not-Track (DNT) deftly gloss over concerns about anti-competitiveness … Read the whole story
COMMENTARY
by Jeremy Ozen
Abandoned-cart retargeting is one of the most basic types of retargeting, and it's very simple to execute as long as marketers only care about … Read the whole story