SearchBlog
by Laurie Sullivan, Staff Writer
The Age of You requires brands to build tighter, seamless experiences and to create what Interbrand calls a "mecosystem" through personalizing how and where people experience products and services,
not … Read the whole story
by Laurie Sullivan
One-third of all shopping searches on Google occur between 10 p.m. and 4 a.m., because shopping no longer stops when the malls close. Content … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
What tech devices are teens attracted to? Perhaps not the Apple Watch. A recent Piper Jaffray survey of 7,200 U.S. teens found that 7% … Read the whole story
by Laurie Sullivan
Tiffany & Co. will hold its first live Google+ Hangout On Air later this month for its Tiffany T collection. The luxury brand hangout … Read the whole story
COMMENTARY
by Marco Veremis, Op-Ed Contributor
The GSMA forecasts that global smartphone penetration in emerging markets is set to increase over the next several years, and these regions are vital … Read the whole story
by Mark Walsh
Immersive virtual reality, meeting others via a video "telepresence" and hyper-personalized interactions are among the innovations predicted for the Internet by 2025. For its … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Advertising Week was a fine, frenetic mixture of industry announcements, brilliant initiatives, measurement advancements and sales directions this year. There was talk of Big … Read the whole story
COMMENTARY
by Eric Korsh
Alright, already. I know that mobile video is the next big thing. I get it. The volume of mobile video consumption and the rate … Read the whole story
by Joe Mandese
"For years, the Weather Channel accepted that viewers ignored it on sunny days and essentially bided its time until a hurricane came along and … Read the whole story
COMMENTARY
by Jen Capstraw, Op-Ed Contributor
I love reading those articles that compare 20thcentury science fiction to our modern world. This week, I stumbled across a list of author Isaac … Read the whole story
by Joe Mandese
In two big deals involving divisions of the world's largest advertising company, WPP, Nielsen rival Rentrak appears to be accelerating its momentum in the … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
While news about social media trends should usually be taken with a grain of salt, there may just be something to all the reports … Read the whole story
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by Wayne Friedman
Media merger and acquisition activity dropped modestly for the third quarter of 2014 versus the same time period a year ago -- and from … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Last week, I reviewed why the Golden Triangle existed in the first place. This week, we'll look at how the scanning patterns of Google … Read the whole story
by Wendy Davis
A federal judge has granted final approval to comScore's $14 million settlement of a privacy class-action lawsuit. comScore will pay an estimated 16,000 panelists … Read the whole story