by Laurie Sullivan
On the heels of the TagMan acquisition in March, Ensighten announced Wednesday that it has added Anametrix to its marketing tool chest. The platform … Read the whole story
by Laurie Sullivan
Marketers spent 22% globally on search engine marketing in Q3 2014, per a report released Wednesday. In the U.S. that equates to 4% year-on-year, … Read the whole story
by Joe Mandese
Simulmedia is building on its relationship with Nielsen, announcing a deal this morning to license Nielsen Catalina Solutions' data to help consumer packaged goods … Read the whole story
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by Gavin O'Malley
Getting serious about social, Amobee has become a Twitter Marketing Platform Partner with the launch of Amobee for Twitter -- a new service that … Read the whole story
by Mark Walsh
Yahoo on Wednesday extended its rollout of digital magazines with the launch of Yahoo DIY, a new site that aims to attract do-it-yourself enthusiasts … Read the whole story
by Karl Greenberg
But the only non-digital or social brand that rates the top-20 list is Dunkin' Donuts, which has risen seven spots since 2013. Brand Keys … Read the whole story
by Aaron Baar
"I think a lot of people see the future with more optimism now," the CEO of Telefonica Internacional USA tells "Marketing Daily." "[U.S. Millennials] … Read the whole story
by Mark Walsh
Yahoo has hired Kevin Gentzel, previously chief revenue officer at the "Washington Post," as its new head of advertising sales. Despite CEO Marissa Mayer's … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
While preliminary and incomplete, some early metrics suggest that iPhone 6 users are using those bigger screens to interact more with advertising -- and … Read the whole story
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by Richard Whitman, Columnist
New Orleans-based Peter Mayer Advertising has lost telecom provider CenturyLink and as a result has had to lay off 40 of its 200 employees. … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Many in the digital ad industry believe the Media Rating Council (MRC) standard for viewability of 50% of an ad being in-view for one … Read the whole story
COMMENTARY
by Eric Berry
Native advertising is for real. It has increasingly become a focal point of our industry over the past three years, and now represents billions … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Though it's still early in the beacon aspects of the mobile commerce revolution, some of the early results are starting to look impressive. The … Read the whole story
COMMENTARY
by Kara Trivunovic, Op-Ed Contributor
Over the course of a lengthy career in email, I have encountered more than my fair share of email RFPs. Contained within those documents … Read the whole story
COMMENTARY
by Brigid Milligan
Earlier this year, the Pew Research Center found that fewer than a third of Millennials believe that the word "environmentalist" describes them very well. … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Those who are wondering how to learn more about their customers' use of mobile or how to apply online learnings to mobility might have … Read the whole story
COMMENTARY
by Jen Sargent
If you haven't been keeping up with the news regarding cross-platform video buying, it really is time to take note. Cross-platform buying is on … Read the whole story