SearchBlog
by Laurie Sullivan, Staff Writer
Mobile budgets are finally feeling a little love as marketers plunk down more of their search budget to run smartphone search ads. Overall, marketers spent between 20% and 27% more … Read the whole story
by Laurie Sullivan
Google had a busy week. The company unveiled a new version of its mobile operating system, Android 5.0 Lollipop, as well as three new … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
In my last two columns, I first looked at the origins of the original Golden Triangle, and then looked at how search behaviors have … Read the whole story
by Laurie Sullivan
Consumers have never had much faith in advertising because -- let's face it -- not all brands provide accurate information about their products or … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
It has become so much easier to pick up a smartphone and say "Okay, Google" before using voice search to seek information, compared with … Read the whole story
by Mark Walsh
Apple on Thursday unveiled a new version of its flagship iPad model that is faster, thinner and features the Touch ID fingerprint sensor and … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Far be it for any digital platform to learn from traditional TV sellers. But perhaps Google's YouTube has let a TV tactic sneak in. … Read the whole story
by Karl Greenberg
"As strong as brands like Xbox and Windows are, the Microsoft brand is incredibly powerful," said CMO Chris Capossela. "When someone knows a product … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
It's tempting to think RTB and programmatic are all about machines whizzing data around server clusters. The truth is that it takes highly skillful … Read the whole story
by Tyler Loechner
Marketers want -- even need -- data and analytics, but perhaps they are looking in the wrong places, or not looking at all. Nearly … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Companies faced with implementing any form of mobile commerce already have a lot on their plate. Businesses are dealing with issues relating to product … Read the whole story
by Tyler Loechner
Adelphic, a mobile demand-side platform (DSP), on Thursday announced a partnership with Placed, a location-based ad targeting firm. Placed targeting data will now be … Read the whole story