SearchBlog
Mobile budgets are finally feeling a little love as marketers plunk down more of their search budget to run smartphone search ads. Overall, marketers spent between 20% and 27% more … Read the whole story
Google had a busy week. The company unveiled a new version of its mobile operating system, Android 5.0 Lollipop, as well as three new … Read the whole story
- COMMENTARY
In my last two columns, I first looked at the origins of the original Golden Triangle, and then looked at how search behaviors have … Read the whole story
Consumers have never had much faith in advertising because -- let's face it -- not all brands provide accurate information about their products or … Read the whole story
- COMMENTARY
It has become so much easier to pick up a smartphone and say "Okay, Google" before using voice search to seek information, compared with … Read the whole story
Apple on Thursday unveiled a new version of its flagship iPad model that is faster, thinner and features the Touch ID fingerprint sensor and … Read the whole story
- COMMENTARY
Far be it for any digital platform to learn from traditional TV sellers. But perhaps Google's YouTube has let a TV tactic sneak in. … Read the whole story
"As strong as brands like Xbox and Windows are, the Microsoft brand is incredibly powerful," said CMO Chris Capossela. "When someone knows a product … Read the whole story
- COMMENTARY
It's tempting to think RTB and programmatic are all about machines whizzing data around server clusters. The truth is that it takes highly skillful … Read the whole story
Marketers want -- even need -- data and analytics, but perhaps they are looking in the wrong places, or not looking at all. Nearly … Read the whole story
COMMENTARYCompanies faced with implementing any form of mobile commerce already have a lot on their plate. Businesses are dealing with issues relating to product … Read the whole story
Adelphic, a mobile demand-side platform (DSP), on Thursday announced a partnership with Placed, a location-based ad targeting firm. Placed targeting data will now be … Read the whole story
