SearchBlog
by Laurie Sullivan, Staff Writer
Affluent consumers research products and services weekly before making a purchase giving brands an opportunity to reach out frequently. Some 71% to 92% mostly do their research on a computer, … Read the whole story
by Laurie Sullivan
Adobe and Nielsen Tuesday announced a strategic partnership to build and support a cross-platform system for measuring online TV, video and other digital content … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Last year, copyright holders sent Google more than 224 million requests to remove search results that linked to allegedly pirated content. The company granted … Read the whole story
by Laurie Sullivan
Magic Leap, a startup focused on augmented reality technology, said it has raised a $542 million funding round led by Google. Android and Chrome … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
One of the salient themes of OMMA Chicago's first day was the radical fragmentation of big ideas into much more segmented and targeted smaller … Read the whole story
by Sarah Mahoney
"People are going to be shopping even earlier, looking for even higher discounts, spending more time researching purchases on the Internet, and buying more … Read the whole story
COMMENTARY
by Mark Walsh
A new PricewaterhouseCoopers study released today on the emerging wearable device market highlights a familiar theme: that tech-savvy Millennials in particular will lead wider … Read the whole story
by Wendy Davis
Three West Virginia residents have sued broadband provider Frontier for allegedly delivering far slower speeds than it advertises. The consumers say that Frontier advertises … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to new research from Contact Solutions, 30% of shoppers chose physical stores for less than half of their everyday shopping, while 52% do … Read the whole story
by Mark Walsh
Yelp on Tuesday announced that users can now use the ratings and reviews service to book hotel rooms, in addition to things like ordering … Read the whole story
COMMENTARY
by Owen Shapiro
Looking ahead, there are several horizon-level revolutions I think everyone in marketing should be aware of. Read the whole story
by Tanya Gazdik
"Because Kentucky Fire is a new product, we're giving our target consumer a fun way to engage with us and our new product," says … Read the whole story
COMMENTARY
by Mallory Russell
Political candidate only get to test out new technology and advertising every two years, making each midterm and presidential election a banner year for … Read the whole story