Affluent consumers research products and services weekly before making a purchase giving brands an opportunity to reach out frequently. Some 71% to 92% mostly do their research on a computer, … Read the whole story
Adobe and Nielsen Tuesday announced a strategic partnership to build and support a cross-platform system for measuring online TV, video and other digital content … Read the whole story
Last year, copyright holders sent Google more than 224 million requests to remove search results that linked to allegedly pirated content. The company granted … Read the whole story
Magic Leap, a startup focused on augmented reality technology, said it has raised a $542 million funding round led by Google. Android and Chrome … Read the whole story
One of the salient themes of OMMA Chicago's first day was the radical fragmentation of big ideas into much more segmented and targeted smaller … Read the whole story
"People are going to be shopping even earlier, looking for even higher discounts, spending more time researching purchases on the Internet, and buying more … Read the whole story
A new PricewaterhouseCoopers study released today on the emerging wearable device market highlights a familiar theme: that tech-savvy Millennials in particular will lead wider … Read the whole story
Three West Virginia residents have sued broadband provider Frontier for allegedly delivering far slower speeds than it advertises. The consumers say that Frontier advertises … Read the whole story
According to new research from Contact Solutions, 30% of shoppers chose physical stores for less than half of their everyday shopping, while 52% do … Read the whole story
Yelp on Tuesday announced that users can now use the ratings and reviews service to book hotel rooms, in addition to things like ordering … Read the whole story
Looking ahead, there are several horizon-level revolutions I think everyone in marketing should be aware of. Read the whole story
"Because Kentucky Fire is a new product, we're giving our target consumer a fun way to engage with us and our new product," says … Read the whole story
Political candidate only get to test out new technology and advertising every two years, making each midterm and presidential election a banner year for … Read the whole story