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Google announced Tuesday the acquisition of Firebase, an API backend service helping developers build real-time apps for iOS, Android and the Web. Read the whole story
Google filled the DoubleClick chest with more tools Wednesday -- 13 new tools, to be exact. The goal to cut production tasks for advertisers … Read the whole story
- COMMENTARY
With the NFL season in full swing, I started thinking about ways I could compare/contrast the worlds of digital advertising and football. It occurred … Read the whole story
Sexy, Frozen, and other female-related topics were some of the most frequently searched keywords typed into search boxes to look for costumes. Marketers followed … Read the whole story
COMMENTARYA new PricewaterhouseCoopers study released today on the emerging wearable device market highlights a familiar theme: that tech-savvy Millennials in particular will lead wider … Read the whole story
Yahoo expects Tumblr to take in more than $100 million in ad revenue -- and achieve positive EBITDA-- next year. The disclosure, from CEO … Read the whole story
- COMMENTARY
The Federal Trade Commission has tapped privacy researcher Ashkan Soltani to serve as its new chief technologist. Soltani's appointment is seen as signaling the … Read the whole story
Yahoo on Tuesday reported better-than-expected financial results for Q3, perhaps giving CEO Marissa Mayer more breathing room to turn around the struggling Web giant. … Read the whole story
- COMMENTARY
As much as we hate to admit it, we humans are motivated much more emotionally than rationally. But, affecting people emotionally doesn't mean the … Read the whole story
The company has added fingerprinting software that can monitor "every TV channel in real time," and check that against social media and connected devices … Read the whole story
Consumer sentiment about advertising dropped over six points Tuesday, with the Ad Sentiment Index closing at 95.4, down from 101.7 on Monday. Read the whole story
COMMENTARYOpera Mediaworks over the summer acquired mobile video ad network AdColony to capitalize on the growing audience for watching video on devices, especially in … Read the whole story
COMMENTARYMobile advertising, programmatic buying and location-based targeting have been quite the trio this week, with Swirl, Chitika, and PubMatic/xAd all announcing product launches featuring … Read the whole story
